Alliance Entertainment Launches Mega-Sized Horror Vinyl Figures at Costco

Alliance Entertainment Holding Corporation has launched a new limited-edition product line, Handmade by Robots, featuring 12-inch vinyl figures of iconic horror characters from franchises such as Scream, Child's Play, and Halloween. The figures are now available in Costco warehouses nationwide and maintain the signature "knit-look" aesthetic of the Handmade by Robots line.

Alliance Entertainment Holding Corporation (NASDAQ: AENT), a leading distributor and fulfillment partner of entertainment and pop culture collectibles, has launched a new limited-edition product line from its Handmade by Robots™ brand. The line features 12-inch vinyl figures of iconic horror characters, now exclusively available at Costco warehouses nationwide [1].

The new figures, which are more than double the size of standard figures, spotlight legendary horror franchises such as Scream (Ghostface), Child’s Play (Chucky), Texas Chainsaw Massacre (Leatherface), Halloween (Michael Myers), and Trick ‘r Treat (Sam). Each collectible maintains the signature "knit-look" aesthetic that defines the Handmade by Robots line, sculpted to appear like hand-stitched plush yet constructed from high-quality, durable vinyl [1].

The launch marks a strategic first-to-market campaign for Alliance Entertainment, following the brand’s acquisition in late 2024. This rollout is part of the company’s broader initiative to grow its portfolio of high-value collectible brands by expanding into new product formats and retail partnerships [1].

Jeff Walker, CEO of Alliance Entertainment, stated, "The Handmade by Robots brand continues to gain momentum across retail and fan communities, and this Costco debut marks an exciting expansion of our footprint. Costco’s scale, brand trust, and merchandising footprint make them an ideal first-to-market channel for this limited-edition launch. We expect this rollout to significantly elevate both awareness and sell-through velocity for Handmade by Robots ahead of the 2025 holiday season" [1].

The limited-edition 12-inch horror figures will be available exclusively at Costco for a limited time, supported by an in-warehouse merchandising campaign and timed to align with heightened seasonal demand for horror-themed merchandise [1].

This expansion into Costco represents a significant distribution milestone for Alliance Entertainment's collectibles business. The launch of limited-edition 12-inch horror figures demonstrates the company's strategy to expand both product formats and retail partnerships following the brand's acquisition in late 2024 [2].

The expanded 12-inch format allows Alliance to capture higher price points while maintaining the brand's signature aesthetic. This launch is positioned as a holiday season catalyst, with CEO Jeff Walker noting expectations for significantly elevated awareness and sell-through velocity [2].

References:
[1] https://www.globenewswire.com/news-release/2025/08/12/3131683/0/en/Alliance-Entertainment-Scales-Handmade-by-Robots-Brand-with-Costco-Debut-of-Limited-Edition-Mega-Horror-Figures.html
[2] https://www.stocktitan.net/news/AENT/alliance-entertainment-scales-handmade-by-robots-brand-with-costco-az5h83o9qg4s.html