Allbirds shares surge 16.86% premarket after launching GreenTech sports series with sustainable natural materials.

Allbirds, Inc. (BIRD) surged 16.86% in premarket trading following the announcement of its new "Green Tech" sports series, a sustainable apparel line launched in Shanghai. The collection features performance wear made from ZQ-certified merino wool and Tencel lyocell derived from eucalyptus, emphasizing carbon-neutral production and natural material innovation. This marks Allbirds' expansion into functional apparel, aligning with its 2025 sustainability targets, including 75% natural/renewable material usage. The launch, accompanied by a "carbon fund" initiative, underscores the company’s commitment to reducing environmental impact while enhancing product performance, likely boosting investor confidence in its long-term sustainability-driven growth strategy.