Allbirds to Close Majority of Retail Stores, Focus on Online Sales

Allbirds, a digital-native shoe company, is closing most of its 61 retail stores in the US to focus on profitability. This decision comes after the company struggled to find the right balance between online sales and brick-and-mortar locations. Other digital-native brands like Parachute Home and Warby Parker have also reassessed their physical store footprints. The challenge for retailers is maintaining a cost edge while exposing customers to products.