Alkimi Brings Full Ad Supply Chain Onchain With Sui Integration

Alkimi, a prominent decentralized advertising platform, has fully integrated Sui’s blockchain and its technology stack—comprising Sui, Walrus, Nautilus, and Seal—to bring the entire digital advertising supply chain onchain. This marks a significant step in leveraging blockchain to address long-standing inefficiencies in the $750 billion global ad industry. By automating ad delivery, verification, payments, and data management onchain, Alkimi is introducing a more transparent, cost-effective, and efficient system that eliminates hidden fees and unverified performance metrics [1].

The Sui blockchain acts as the coordination layer, enabling real-time transactions and interactions between ad buyers and sellers. This ensures speed and security, aligning with the principles of decentralization. Walrus, a component of the Sui stack, is being used to store vast amounts of ad data onchain, supporting over 25 million daily ad impressions. This infrastructure allows for transparent performance tracking and scalable data management [1].

Nautilus, another key element, validates ad impressions using trusted execution environments (TEEs), enabling financial reconciliation based on real outcomes. This ensures that advertisers and publishers are paid accurately and automatically. Meanwhile, Seal encrypts and manages access to sensitive ad metadata, maintaining confidentiality while preserving the decentralized nature of the system [1].

Major global brands including AWS, TikTok, Currys, and Polestar are already using the platform, demonstrating the increasing adoption of decentralized advertising models [1]. Alkimi’s CEO, Ben Putley, emphasized that the integration is not about replicating traditional systems but about building something fundamentally better—transparent, efficient, and equitable for all stakeholders [1].

The announcement comes amid broader institutional interest in Sui. Mill City Ventures, a Nasdaq-listed non-bank lending firm, has committed $450 million to build the first publicly traded Sui treasury, with 98% of the proceeds directed toward acquiring SUI tokens [1]. This institutional backing signals growing confidence in Sui’s infrastructure and its potential to modernize industries beyond finance.

In terms of market performance, SUI’s price has seen a pullback following a peak of $4.5 in late July, with current levels consolidating around $3.3. Technical indicators suggest the token may be stabilizing, though there are concerns about a possible bearish double top pattern, increasing the risk of further correction [1].

Alkimi’s integration with Sui represents a milestone in onchain advertising, showcasing how blockchain can restructure traditional industries by removing opaque intermediaries and redirecting value directly to participants. The platform’s approach is drawing attention from both international and regional brands, reinforcing the industry’s shift toward decentralized solutions [2]. As the demand for transparency and efficiency in digital advertising grows, Alkimi’s onchain model offers a compelling alternative to legacy systems [3].

Sources:

[1] How Alkimi and Sui Are Fixing the Broken Ad Ecosystem, https://blog.sui.io/alkimi-fixing-the-broken-ad-ecosystem/

[2] Sui blockchain integrated by major decentralized ad platform Alkimi, https://crypto.news/sui-blockchain-integrated-by-major-decentralized-ad-platform-alkimi/

[3] Sui and Alkimi Revolutionize Onchain Advertising Ecosystem, https://blockchain.news/news/sui-alkimi-revolutionize-onchain-advertising