The Alkaline Water Company (WTER) has secured a distribution agreement with a leading independent distributor covering 16,000 locations across 32 states. The agreement will cover the entire Alkaline88 product line, including seven SKUs, and support the company's national expansion strategy ahead of peak summer hydration demands. This partnership will bolster WTER's national distribution footprint and align with increased consumer demand for hydration solutions during the summer months.
The Alkaline Water Company (WTER), a leader in the premium bottled alkaline water industry, has announced a strategic distribution agreement with a leading independent distributor. This partnership will significantly expand WTER's reach, covering over 16,000 locations across 32 states, with distribution extending into key east coast markets. The agreement, which comes just in time for the hot summer months, will see the entire Alkaline88 product line, including seven SKUs, available through the distributor's extensive network.
The distributor, with over 60 years of experience serving retailers across the United States, has decided to carry the complete Alkaline88 portfolio. This includes 1-gallon, 3-liter, 2-liter, 1.5-liter, 1-liter, 700ml, and 500ml sizes, providing retailers and consumers with a comprehensive range of hydration options. The distributor's network, comprising 14,000 customers across 32 states, will offer valuable access to diverse retail channels, including specialty grocery, deli, bakery, and foodservice operations.
"This distribution agreement represents a significant milestone in our national expansion strategy," said Richard Wright, CEO of The Alkaline Water Company. "Partnering with an established distributor like this demonstrates the growing demand for our products and validates our approach to providing superior hydration solutions."
The agreement follows recent retail placements by WTER in Arizona, Southern California, and the Midwest, reflecting the company's ongoing commitment to increasing its national footprint. The distinctive 8.8 pH balance and clean ingredient profile of Alkaline88 products continue to attract new distribution partners across multiple channels.
References:
[1] https://www.prnewswire.com/news-releases/the-alkaline-water-company-announces-strategic-distribution-agreement-with-leading-upper-midwest-independent-distributor-302471724.html
[2] https://www.marketscreener.com/quote/stock/THE-ALKALINE-WATER-COMPAN-47536323/news/The-Alkaline-Water-Company-Inc-Announces-Strategic-Distribution-Agreement-with-Leading-Upper-Midwe-50140768/
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