AlipayHK: Introduces AI-powered Assistant, First to Integrate DeepSeek in Search Function

AlipayHK today announced the launch of "AlipayHK AI Smart Assistant" and the first integration of DeepSeek (deep search) into the search function. AlipayHK will also accelerate the layout of AI application ecosystem this year and successively launch a variety of AI services to build an "AI Super App" covering the lives of the Greater Bay Area. AI services will cover the living scenarios of Hong Kong residents in the Greater Bay Area to enhance experience and security.

AlipayHK's CEO and Ant International's Greater China General Manager Lisa li said: "AlipayHK is not only a mainstream payment app but is transforming to strengthen its role as a Super App that serves the digital lives of Hong Kong residents. By 2025, with Ant's leading multi-modal AI technology and our experience in serving over 4.2 million local users, AI intelligent search and assistant will become a personal life helper for Hong Kong residents."

Starting today, users can use the intelligent network search function by clicking on the AI Smart Assistant on the top of the AlipayHK home page. Whether it's searching for product information, getting news materials, or seeking life advice, the AI assistant can handle it easily, realizing "point and click" smart life. For example, when users ask "how can single people save the most tax this year", the AI assistant will immediately list tax-saving tips, including tax-free items, tax deduction combinations, and tax filing notes, and simulate the total tax deduction amount, making it easy for users to quickly grasp comprehensive information and make decisions.

Li said that Hong Kong's unique position in the development of the Greater Bay Area helps local fintech companies to learn from each other and achieve world-class breakthroughs. "The mission of using technology to serve people remains unchanged, even as technology evolves. Bringing AI large models into practical applications that balance experience and security is an important topic for AlipayHK and the world's technology professionals. This year, AlipayHK will continue to integrate Ant's technology and integrate AI into comprehensive life planning and services, so that citizens can also enjoy the convenience of AI's inclusive benefits."

In addition to integrating AI into citizens' daily lives, AlipayHK has applied a variety of cutting-edge AI technologies, including GPT-4o, Gemini, and multiple international large models, in areas such as account security, customer service, identity authentication, and intelligent marketing since 2024, significantly enhancing security and operational efficiency. The latest data shows that AI has helped complete more than 15% of technical code development, significantly improving development efficiency and allowing AlipayHK to launch various new services faster; AI has also enhanced 20% of automated risk identification capabilities against fraudulent use, better and faster protecting fund security; more than 20% of customer inquiries are now handled by AI, helping to shorten user inquiry time.