AlikeAudience Launches AURAR: Revolutionary Data Collaboration Tool Now Available in Snowflake Marketplace

AlikeAudience has launched AURAR, a data collaboration tool with a native Lookalike model application available in the Snowflake Marketplace. AURAR enables marketers to prepare ideal audiences for media campaigns while maintaining data security and privacy. The platform addresses marketing challenges such as measuring ROI, navigating data privacy requirements, and fragmented technology stacks. AURAR's three-pillar approach includes seamless integration, security-first design, and speed and scale. The solution demonstrates significant impact on marketing performance, enabling a 2X+ scale expansion of lookalike audiences and reducing turnaround time from 3-7 days to less than 24 hours.

AlikeAudience, a leading data science company specializing in omnichannel data activation, has announced the launch of AURAR, a groundbreaking data collaboration tool with a native Lookalike model application now available in the Snowflake Marketplace. This tool empowers marketers to prepare ideal audiences for media campaigns while ensuring data security and privacy.

The launch of AURAR comes at a critical juncture for marketers, who are increasingly pressured to deliver measurable ROI while navigating complex data privacy requirements and fragmented technology stacks. Traditional Lookalike model solutions often expose first-party data to vendors without proper control, require extensive manual processes, and lack the speed necessary for in-flight campaign optimization.

AURAR addresses these challenges through its innovative three-pillar approach:
1. Seamless Integration: Pre-defined lookalike templates eliminate the need for complex manual configurations, enabling marketers to launch campaigns with unprecedented speed.
2. Security-First Design: All operations are executed within the marketer's Snowflake account, ensuring high standards of data security and privacy.
3. Speed and Scale: The platform delivers up to hourly refreshed lookalike audiences, enabling real-time campaign optimization and superior performance outcomes.

AURAR has demonstrated significant impact on marketing performance. In a CPG brand use case, the solution enabled a 2X+ scale expansion of lookalike audiences while reducing turnaround time from 3-7 days to less than 24 hours. This streamlined workflow allowed agencies to optimize in-flight campaigns with minimal manual intervention, resulting in substantially improved return on advertising spend.

The tool seamlessly integrates with major advertising technology platforms, including leading DSPs, enabling automated workflow templates and no-code interactions across the entire ad tech ecosystem. Key features of AURAR include automated audience enrichment, advanced propensity modeling, and secure data sharing through the Snowflake Native App Framework.

AURAR addresses the growing demand for privacy-first marketing solutions as the industry continues to evolve. It is particularly relevant for the AdTech ecosystem, advertising brands, media agencies, and campaign managers seeking to maximize their first-party data investments while maintaining a competitive advantage.

The tool is immediately available to current Snowflake customers through the Snowflake Marketplace, with implementation support provided by AlikeAudience's technical team. Organizations interested in leveraging AURAR can contact their existing Snowflake or AlikeAudience account managers for rapid deployment.

References:
[1] https://www.businesswire.com/news/home/20250723568251/en/AlikeAudience-Launches-AURAR-Revolutionary-Data-Collaboration-Tool-Now-Available-in-Snowflake-Marketplace
[2] https://finance.yahoo.com/news/alikeaudience-launches-aurar-revolutionary-data-132200939.html