Alibaba Cloud's AI technology achievements are highlighted at the Spring Festival Gala, and its cloud technology enables global viewers to enjoy the live broadcast.
AI technology is in full swing in the Spring Festival Gala of the Year of the Snake, with AI taking center stage. According to the Securities Times, this year, Alibaba Cloud, as the exclusive partner of the CCTV Spring Festival Gala in terms of cloud computing and AI, made its debut in the CCTV Spring Festival Gala of the Year of the Snake, providing strong global cloud infrastructure and Turing AI technology support for the live broadcast of the gala. This year's live broadcast of the Spring Festival Gala will be distributed to various platforms and broadcasting agencies around the world through Alibaba Cloud's cloud infrastructure deployed globally, while meeting the needs of 8K TVs, mobile phones and other terminals. The "Cloud Live" new media release platform jointly launched by the General Administration of Radio and Television and Alibaba Cloud will become the main way to distribute live signals for the 2025 Spring Festival Gala. Alibaba Cloud's Turing AI technology was deployed on the main stage of the Spring Festival Gala to present the classic scenes of "bullet time" in science fiction movies. The system uses the "sky surround view" to capture the martial arts performance "Pen Dragon" led by Donnie Yen from multiple angles in the cloud, presenting innovative viewing experiences such as "surrounding in the air and time freezing". The technicians used advanced AI technology to reconstruct the 3D model of the picture and integrate and render the shooting scenes to form a complete and three-dimensional video image, presenting images that physical cameras cannot capture. Alibaba Cloud's Turing AIGC technology was also applied on a large scale in the program. In the finale of "In the Years of Flowers", Alibaba Cloud's Turing Wanxiang transformed the stage scene into a static oil painting in an instant, bringing a feast of visual enjoyment to the audience. In the subsequent programs, Alibaba Cloud's large model AI technology will also provide style transfer, reference picture generation, and style processing capabilities for stage design, providing technical support for program innovation. It is reported that these technology achievements were also applied to the Paris Olympics last summer. Last July, Alibaba Cloud fully supported the historic breakthrough of the Paris Olympics, with cloud computing surpassing satellites as the main broadcasting method for the first time. The "bullet time" cloud multi-angle shooting system applied in the Spring Festival Gala was also applied to the live broadcast of the event, allowing viewers to watch the athletes' wonderful movements from all angles. In addition, Alibaba Cloud also supported the Spring Festival Gala's Taobao activities, ensuring the lottery, AI-generated "cloud performance certificates" and other activities on the site. In the "Together on the Spring Festival Gala" activity on Taobao, users can use AI to generate their own exclusive Spring Festival makeup photos on the cloud performance certificate and freely choose roles such as cross-talk, skits, singing and dancing, and magic. Alibaba Cloud provided deep support for AIGC applications and user interactions through cloud infrastructure and large model AI technology.
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