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ByAinvest
Thursday, Jul 10, 2025 6:53 pm ET1min read
The setting is a bustling city in Texas, near Baylor University. A GEN Korean BBQ restaurant has just opened its 12th location, marking the company's 8th new restaurant in 2025. The restaurant offers a unique "grill at your table" experience with an extensive menu. The exterior is modern and inviting, with a prominent sign displaying the restaurant's name. The surrounding area is filled with students and locals, all excited to try the new dining option.
GEN Restaurant Group, Inc. (Nasdaq: GENK) has announced the opening of its 12th Texas location in Waco, marking the company's 8th new restaurant in 2025. The new GEN Korean BBQ restaurant, located at 2412 Creekview Dr., brings its signature "grill at your table" dining experience to the Waco community [1].The expansion into Waco is a strategic move for GEN, with the location situated near Baylor University, a major attraction for both tourists and residents. The restaurant will operate from 11:00 am to 10:30 pm Sunday through Thursday, and extend hours until 11:00 pm on Friday and Saturday [1].
Chairman and CEO David Kim stated, "Continuing our expansion in Texas is a result of our strong performance throughout the state and an indicator of our steady progress on our 2025 expansion goals. Sharing the GEN all-inclusive, value-focused experience with more communities throughout Texas is a priority in our growth plan" [1].
GEN Korean BBQ, founded in 2011 by two Korean immigrants in Los Angeles, has grown to over 40 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu includes traditional Korean and Korean-American food, high-quality meats, poultry, seafood, and mixed vegetables [1].
The new Waco location joins a growing list of successful Texas expansions for GEN, with the state proving to be a strong market for the company's unique culinary experience. The restaurant's modern décor and lively atmosphere are expected to attract a wide segment of the population, including students and locals [1].
References:
[1] https://www.stocktitan.net/news/GENK/gen-korean-bbq-opens-12th-texas-location-in-xg5y795brx1t.html
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