Alaska Airlines Partners with T-Mobile for Free Wi-Fi for Loyalty Program Members

Alaska Air has partnered with T-Mobile to provide free WiFi to its loyalty program members. Alaska Air operates airlines through subsidiaries Alaska Airlines, Hawaiian Holdings, Horizon Air Industries, and McGee Air Services. The company serves over 140 destinations across North America, Central America, Asia, and the Pacific. It offers group travel services, including group travel, meeting and convention travel, charter flights, and Alaska Lounge.

Alaska Air Group, the parent company of Alaska Airlines, Hawaiian Airlines, Horizon Air, and McGee Air Services, has announced a strategic partnership with T-Mobile to enhance the in-flight experience for its loyalty program members. Starting in 2026, members of Atmos Rewards, an enhanced combined loyalty program by Alaska Airlines and Hawaiian Airlines, will enjoy complimentary ultra-fast Wi-Fi on Starlink-equipped aircraft [1].

This collaboration builds upon T-Mobile's long-standing partnership with Alaska Airlines, which has already provided free Wi-Fi to T-Mobile customers since 2014. The new agreement will extend this benefit to all Atmos Rewards members, beginning with select flights in 2026. T-Mobile customers who are also Atmos Rewards members will experience a seamless, ad-free sign-on process for Alaska's free, ultra-fast Wi-Fi [1].

The partnership aims to set a new standard in inflight connectivity, delivering one of the most advanced networks in the industry. Alaska Airlines plans to complete a fleetwide rollout of new ultra-fast Wi-Fi by 2027, including regional, narrowbody, and widebody aircraft. By then, Alaska will offer unmatched gate-to-gate low-latency, high-bandwidth Wi-Fi exclusively for Atmos Rewards members from Seattle-Tacoma International Airport [1].

Atmos Rewards, an industry-leading loyalty program, unifies the best of Alaska Airlines' Mileage Plan and Hawaiian Airlines' HawaiianMiles into a combined platform. This program offers more choice, rewards, and global access for members. The program is free to join and provides numerous benefits, including the ability to log in or easily sign up for Wi-Fi at no cost [2].

T-Mobile's involvement in this partnership goes beyond a typical sponsorship. Mike Katz, President of Marketing, Strategy, and Products at T-Mobile, stated, "This collaboration goes beyond a typical sponsorship – it's a shared commitment between two hometown leaders focused on delivering more value, innovation, and ease to travelers across the Pacific Northwest and beyond" [1].

Alaska Air Group, traded on the New York Stock Exchange (NYSE) as "ALK," has a global presence with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego, and San Francisco. The company serves over 140 destinations across North America, Latin America, Asia, and the Pacific. With the addition of new destinations in Europe beginning in spring 2026, the company continues to expand its reach [3].

References:
[1] https://www.prnewswire.com/news-releases/alaska-airlines-teams-up-with-t-mobile-to-offer-ultra-fast-free-wi-fi-to-atmos-rewards-members-302534265.html
[2] https://www.marketscreener.com/news/alaska-airlines-teams-up-with-t-mobile-to-offer-ultra-fast-free-wi-fi-to-atmos-rewards-members-ce7c51d2da8efe27
[3] https://news.alaskaair.com/loyalty/introducing-atmos-rewards/