Alaska Air Group Upgrade: UBS Raises PT to $90 from $56 to Buy.
ByAinvest
Friday, Sep 12, 2025 8:18 am ET1min read
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Alaska Air Group operates through its subsidiaries, including Alaska Airlines, Hawaiian Airlines, Horizon Air Industries, and McGee Air Services. The company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. Alaska Airlines focuses on scheduled air transportation using Boeing jet aircraft for passengers and cargo, while Hawaiian Airlines serves passengers with Boeing and Airbus aircraft. The Regional segment covers scheduled air transportation on E175 jet aircraft for passengers under a contract with third-party carriers [1].
The upgrade by UBS reflects a positive outlook on the company's performance and future prospects. The investment bank's analysts have cited strong financial performance, strategic positioning, and robust demand for air travel as key factors driving the increase in the price target. Additionally, the company's diverse portfolio of destinations, which spans over 140 locations across North America, Central America, Asia, and the Pacific, is seen as a significant advantage in the competitive airline market.
Investors are encouraged to closely monitor the company's financial reports and market performance to gauge the impact of this upgrade. The stock market's reaction to the news will also provide further insights into the broader market sentiment towards Alaska Air Group.
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Alaska Air Group Upgrade: UBS Raises PT to $90 from $56 to Buy.
Alaska Air Group, Inc., a major player in the airline industry, has recently seen a significant boost in its stock price projection by UBS. The investment bank has upgraded its price target for Alaska Air Group from $56 to $90, recommending a "buy" rating to investors. This move comes amidst a broader market trend of optimism for the airline sector, driven by post-pandemic recovery and increased travel demand.Alaska Air Group operates through its subsidiaries, including Alaska Airlines, Hawaiian Airlines, Horizon Air Industries, and McGee Air Services. The company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. Alaska Airlines focuses on scheduled air transportation using Boeing jet aircraft for passengers and cargo, while Hawaiian Airlines serves passengers with Boeing and Airbus aircraft. The Regional segment covers scheduled air transportation on E175 jet aircraft for passengers under a contract with third-party carriers [1].
The upgrade by UBS reflects a positive outlook on the company's performance and future prospects. The investment bank's analysts have cited strong financial performance, strategic positioning, and robust demand for air travel as key factors driving the increase in the price target. Additionally, the company's diverse portfolio of destinations, which spans over 140 locations across North America, Central America, Asia, and the Pacific, is seen as a significant advantage in the competitive airline market.
Investors are encouraged to closely monitor the company's financial reports and market performance to gauge the impact of this upgrade. The stock market's reaction to the news will also provide further insights into the broader market sentiment towards Alaska Air Group.

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