As of September 30, 2024, Alarum Techno (stock code: ALAR) recorded a total operating revenue of USD 719,400, a YoY growth of 6.57%. This growth demonstrates the company's solid sales performance, albeit not particularly remarkable, but still indicative of its growth potential in the current market environment.

## Key Financial Data

1. Revenue Growth: The company's total operating revenue in 2024 was USD 719,400, an increase of USD 144,000 from USD 6.75 million in 2023.

2. Demand Factors: Increased demand may have been the primary reason for revenue growth, indicating the company gained a larger market share in specific products or services.

3. Marketing Strategy: The company may have improved customer acquisition and retention efficiency through optimized marketing strategies, contributing to revenue growth.

4. Economic Environment: The overall improvement in the economic environment may have enhanced consumer spending capacity, further driving the company's revenue.

5. Industry Comparison: The company's revenue growth rate in Q3 2024 was 6.6%, lower than the overall industry growth level, indicating some competitive pressure.

## Industry Comparison

1. Industry Overview: The overall technology industry recorded a revenue growth rate of 11.9% to 14.22% in 2024, showing a strong recovery trend. This trend affected Alarum Techno's revenue growth, indicating a favorable industry development environment.

2. Peer Comparison Analysis: Compared with its peers, such as TGOOD Electric (growth rate of 12.93%), Jinpan Technology (0.79%), Sunna Electric (11.72%), and Kelin Electric (31.43%), Alarum Techno's 6.57% growth rate is lower than the industry average (14.22% to 32.87%), showcasing the company's competitive disadvantage.

## Conclusion

Alarum Techno's revenue performance in Q3 2024 was relatively stable but lagged behind its peers. While increased demand, marketing strategy optimization, and the overall improvement in the economic environment contributed to revenue growth, the comparison with the industry average indicates the company still faces competitive pressure.

## Opportunities

1. Growing Demand: If the trend continues, Alarum Techno should continue to focus on demand changes and flexibly adjust products and services to seize opportunities.

2. Product Line Expansion Potential: Although lacking specific new product information, the company's ability to launch new products or services could attract more customers and drive revenue growth.

3. Optimized Marketing Strategy: Continuously optimizing and innovating marketing strategies to enhance customer acquisition and retention efficiency can further boost revenue.

4. Industry Environment Improvement: With the overall recovery of the technology industry, Alarum Techno has the opportunity to leverage the benefits brought by industry growth.

## Risks

1. Intense Industry Competition: The lower-than-industry-average growth rate indicates the company may be at a disadvantage in the competitive market, requiring vigilance against peers' rapid growth.

2. Demand Volatility: Changes in demand may affect the company's sales and revenue, requiring vigilance and timely strategy adjustments.

3. Economic Environment Uncertainty: Although the economic environment has improved, future uncertainties may affect consumer spending.

4. Declining Financial Indicators: While the company's net profit has grown, a continuous decline in other financial indicators (such as gross margin) may reflect potential operational issues.