L'Oréal's CEO on Radical Innovation in the Age of AI

L'Oréal's CEO Nicolas Hieronimus discusses the company's radical innovation in the age of AI. He emphasizes the importance of technology in research and product development, citing the use of AI to scan new molecules and reformulate products faster. L'Oréal has invested over €1.3 billion in research and technology annually and has seen commercial success with new products, such as the Laroche Posay Mela B3 serum. The company has also launched its L'Oréal Paris Beauty Genius AI agent, which advises consumers on their purchases and has benefited both consumers and the company.

In an interview with industry analysts, L'Oréal's CEO, Nicolas Hieronimus, discussed the company's strategic focus on AI-driven innovation. Hieronimus emphasized the critical role of technology in research and product development, highlighting the use of AI to expedite the discovery and reformulation of new molecules. L'Oréal's annual investment in research and technology amounts to over €1.3 billion, reflecting the company's commitment to cutting-edge innovation.

One of the key initiatives is the use of AI to scan new molecules and reformulate products more rapidly. This approach has already yielded commercial success, with the introduction of the Laroche Posay Mela B3 serum being a notable example. Additionally, the company has launched the L'Oréal Paris Beauty Genius AI agent, which advises consumers on their purchases, benefiting both consumers and the company by enhancing personalization and customer satisfaction.

L'Oréal's collaboration with NVIDIA, announced during the "New Frontiers of Beauty" press conference at Viva Technology 2025, exemplifies the company's strategic integration of AI into its operations. This partnership aims to leverage NVIDIA's AI Enterprise platform to accelerate the development and deployment of AI applications, including 3D digital renderings of beauty products. The CREAITECH platform, a generative AI content platform, is a central pillar of this collaboration, enabling L'Oréal to create hyper-scalable marketing campaigns that improve consumer engagement.

Moreover, L'Oréal's AI-powered multi-brand marketplace startup, Noli, is set to revolutionize how consumers discover and shop for beauty products. Noli uses AI diagnostics and tools built from over one million skin data points to match users with personalized product recommendations. The AI Refinery, developed in collaboration with NVIDIA and Accenture, further enhances Noli's capabilities, providing rapid experimentation and responsible AI development.

This strategic focus on AI reflects L'Oréal's commitment to meeting fast-changing beauty consumer expectations. By leveraging advanced technologies, L'Oréal aims to become a Beauty Tech powerhouse, driving innovation and growth in the competitive beauty industry.

References:
[1] L’Oréal. (2025, June 11). L’Oréal and NVIDIA Collaborate to Supercharge Beauty with Next-Generation AI. Retrieved from https://www.loreal.com/en/press-release/research-and-innovation/l-oreal-and-nvidia-collaborate-to-supercharge-beauty-with-next-generation-ai/
[2] Technology Magazine. (2025, June 12). How NVIDIA and L’Oréal Plan to Supercharge Beauty with AI. Retrieved from https://technologymagazine.com/articles/how-nvidia-loreal-plan-to-supercharge-beauty-with-ai