Ajay Devgn's "Son of Sardaar 2" to Stream on Netflix After Underwhelming Box Office Performance
ByAinvest
Saturday, Aug 9, 2025 1:21 am ET1min read
AMZN--
Son of Sardaar 2, directed by Vijay Kumar Arora and starring Ajay Devgn and Mrunal Thakur, is set to make its Over-The-Top (OTT) debut on Netflix after an underwhelming box office performance. The sequel, a 2025 Indian Hindi-language comedy film, follows Jassi, a man who pretends to be a war hero to help a young couple gain their parents' approval for marriage. While an official release date hasn't been announced, industry trends suggest it could start streaming between September 12 and 26, 2025.
The film's box office performance has been mixed, with a gross of ₹45.23 crore (US$5.3 million) till date [5]. This underperformance, coupled with the film's mixed to negative reviews from critics, has led to the decision to release it on Netflix. The OTT platform is expected to provide a more favorable environment for the film to reach a wider audience.
The production cost of Son of Sardaar 2 was ₹150 crore [2][3][4]. Given the film's box office performance, it is likely that the production company, Devgn Films, and its partners, Jio Studios and Panorama Studios, will incur a financial loss. However, the OTT release on Netflix could potentially recoup some of these losses through subscription fees and additional viewership.
Industry trends show that OTT platforms have become a significant revenue stream for films, especially those that do not perform well at the box office. Netflix, in particular, has a large subscriber base and is known for its ability to generate significant revenue from its content library. Therefore, the OTT release of Son of Sardaar 2 could provide a financial lifeline for the production company.
In conclusion, while the box office performance of Son of Sardaar 2 has been underwhelming, its OTT debut on Netflix presents a potential opportunity for the production company to recoup some of its losses. The financial analysis suggests that the OTT release could generate additional revenue through subscription fees and viewership. However, the success of the OTT release will depend on factors such as marketing efforts, viewer interest, and the overall quality of the film.
References:
1. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
2. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
3. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
4. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
5. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
NFLX--
Son of Sardaar 2, starring Ajay Devgn and Mrunal Thakur, is set to make its OTT debut on Netflix after an underwhelming box office performance. The sequel follows Jassi, a man who pretends to be a war hero to help a young couple gain their parents' approval for marriage. While an official release date hasn't been announced, industry trends suggest it could start streaming between September 12 and 26, 2025. Fans can revisit the original on JioHotstar and Amazon Prime Video.
Title: Son of Sardaar 2: A Financial Analysis of Its OTT DebutSon of Sardaar 2, directed by Vijay Kumar Arora and starring Ajay Devgn and Mrunal Thakur, is set to make its Over-The-Top (OTT) debut on Netflix after an underwhelming box office performance. The sequel, a 2025 Indian Hindi-language comedy film, follows Jassi, a man who pretends to be a war hero to help a young couple gain their parents' approval for marriage. While an official release date hasn't been announced, industry trends suggest it could start streaming between September 12 and 26, 2025.
The film's box office performance has been mixed, with a gross of ₹45.23 crore (US$5.3 million) till date [5]. This underperformance, coupled with the film's mixed to negative reviews from critics, has led to the decision to release it on Netflix. The OTT platform is expected to provide a more favorable environment for the film to reach a wider audience.
The production cost of Son of Sardaar 2 was ₹150 crore [2][3][4]. Given the film's box office performance, it is likely that the production company, Devgn Films, and its partners, Jio Studios and Panorama Studios, will incur a financial loss. However, the OTT release on Netflix could potentially recoup some of these losses through subscription fees and additional viewership.
Industry trends show that OTT platforms have become a significant revenue stream for films, especially those that do not perform well at the box office. Netflix, in particular, has a large subscriber base and is known for its ability to generate significant revenue from its content library. Therefore, the OTT release of Son of Sardaar 2 could provide a financial lifeline for the production company.
In conclusion, while the box office performance of Son of Sardaar 2 has been underwhelming, its OTT debut on Netflix presents a potential opportunity for the production company to recoup some of its losses. The financial analysis suggests that the OTT release could generate additional revenue through subscription fees and viewership. However, the success of the OTT release will depend on factors such as marketing efforts, viewer interest, and the overall quality of the film.
References:
1. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
2. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
3. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
4. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
5. [https://en.wikipedia.org/wiki/Son_of_Sardaar_2](https://en.wikipedia.org/wiki/Son_of_Sardaar_2)
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