Airdrops Drive 35% New User Registrations for MEXC

MEXC, a prominent global cryptocurrency exchange, has released a report indicating that airdrop campaigns are a significant driver of new user registrations, accounting for up to 35% of new sign-ups during peak months. This finding underscores the effectiveness of airdrops as a marketing tool for crypto projects aiming to attract new users and foster engagement.

The report highlights several key points. Firstly, airdrop campaigns are particularly effective in regions with limited access to traditional banking services, where cryptocurrencies serve as alternative means of payment. Secondly, user behavior is evolving, with deeper mobile penetration and the involvement of gamification mechanisms playing a crucial role in airdrop campaign participation. For instance, games like Hamster Kombat, Notcoin, and Yescoin have attracted millions of users, many of whom had no prior experience in crypto.

According to the report, 76% of users who sign up via airdrop campaigns remain on the platform, with 18% becoming active traders and 58% trading occasionally. The CIS region leads in terms of involvement at 67%, followed by Southeast Asia at 51%, and South Asia at 32%. This regional segmentation aligns with data indicating low levels of access to banking services in these areas, driving higher rates of crypto adoption.

The report also notes that airdrops are evolving into a means of financial inclusion, providing users with an alternative to traditional banking services. In regions like Pakistan and the Philippines, users participating in airdrops either withdraw their tokens to fiat or use them for their needs, highlighting the practical utility of cryptocurrencies in these economies.

MEXC's analysis of user behavior during airdrop campaigns reveals a significant shift in the audience. While regions with low levels of access to banking services previously served as the main source of airdrop participants, new channels of user onboarding are emerging. Gamification and Tap-to-Earn games in mobile-based Telegram channels are becoming key registration sources for users with no previous experience in crypto.

The report concludes that airdrops are transforming from a marketing action into a separate instrument for user engagement. The ability to attract 35% new user registrations via airdrops in select regions is a powerful factor in expanding the crypto industry and advancing its maturity. MEXC's findings suggest that airdrops will continue to play a prominent role in the evolving crypto landscape, serving as an effective tool for user acquisition and engagement.