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Bill Gross, founder of Idealab, conducted a systematic review of 100 start-ups to determine what separates success from failure. His findings ranked timing as the most important factor, followed by team, execution, and adaptability. The idea, funding, and business model were ranked lower. Gross used Airbnb as an example of how timing can supersede other factors, as it launched during a recession and filled a need for extra income and affordable accommodation.

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