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Airbnb announces live music partnership with Lollapalooza
ByAinvest
Monday, May 26, 2025 2:31 pm ET1min read
Airbnb announces live music partnership with Lollapalooza
Airbnb has announced a significant partnership with Lollapalooza, marking its first global live music collaboration. The agreement, which will offer one-of-a-kind fan experiences at festivals in Berlin, Chicago, São Paulo, and Mumbai, aims to enhance the live music experience for Airbnb guests. The partnership includes curated Airbnb Experiences hosted by performing artists, ranging from concert photography tutorials to intimate artist performances.The global partnership, set to kick off at Lollapalooza Berlin presented by Telekom on July 12-13, will allow fans to book daily Airbnb Experiences and access an exclusive onsite Airbnb lounge. Guests will have the opportunity to participate in unique experiences, such as a private performance by artist BUNT at a hidden spot on the festival grounds [2].
Airbnb CEO Brian Chesky commented on the partnership, stating, "More and more guests are choosing Airbnb for big events, including concerts and festivals, because Airbnb can bring you as close to the action as possible. With our new partnership with Lollapalooza, guests can Airbnb more than an Airbnb—they can unlock once-of-a-lifetime Experiences, rooted in the magic of live music" [2].
The partnership comes at a time when Airbnb is expanding its services, receiving thousands of applications weekly from individuals seeking to offer services on the platform. This strategic move aligns with Airbnb's goal to enhance its offerings and cater to the growing demand for unique experiences among travelers.
The partnership's global rollout will continue throughout the summer, with new Airbnb Experiences planned at Lollapalooza Chicago, The Town 2025 in São Paulo, Lollapalooza India, and Lollapalooza Brasil. This initiative is part of Airbnb's broader strategy to build on the success of its recent partnerships, including its collaboration with the Tour de France, which aims to boost its rental business across rural France [1].
References:
[1] https://www.reuters.com/en/airbnb-banks-tour-de-france-deal-boost-french-market-eyes-luxury-experiences-2025-05-22/
[2] https://news.airbnb.com/airbnb-announces-first-ever-global-live-music-partnership/
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