U.S. Aims to Outpace EU in Crypto with SEC's Innovation Exemption

The U.S. Securities and Exchange Commission (SEC) is advancing plans for an “innovation exemption” to streamline the launch of digital asset products, aiming to reduce regulatory barriers and foster industry growth. SEC Chair Paul Atkins announced during a September 23 interview on Fox Business that the agency is targeting the end of 2025 to finalize the exemption, which would allow crypto firms to bypass outdated securities rules for novel products. The initiative aligns with President Donald Trump’s directive to modernize crypto oversight and position the U.S. as a global leader in digital financeSEC's Atkins Says Agency Pushing Toward 2025 Rules Allowing^[1].

The innovation exemption is part of the SEC’s broader “Project Crypto” launched in July 2025, which seeks to tailor regulations to blockchain technology. Atkins emphasized that existing frameworks, such as the Howey test for securities, were not designed for crypto’s dynamic nature. The exemption would provide temporary relief from rigid compliance requirements, enabling firms to introduce products like stablecoins, decentralized finance (DeFi) tools, and tokenized assets under lighter oversight. This approach contrasts with the enforcement-heavy strategy under former Chair Gary Gensler, where several cases were dropped, and a new crypto task force was establishedSEC Plans Innovation Exemption to Boost Crypto Products^[2].

Rulemaking efforts are progressing alongside collaboration with the Commodity Futures Trading Commission (CFTC). A joint roundtable scheduled for September 29 aims to harmonize regulatory frameworks, addressing inconsistencies that have hindered market clarity. Atkins highlighted recent steps, such as allowing exchanges to list spot commodity-based exchange-traded products (ETPs) without individual SEC reviews, as part of a “stable platform” for innovation. The agency also issued staff guidance on topics like memecoins and mining, though formal rules require commission-level approvalUS SEC eyes ‘innovation exemption’ to fast-track digital asset …^[3].

Congressional action on the Digital Asset Market Clarity Act, which seeks to define the SEC and CFTC’s roles in crypto regulation, could further shape the landscape. The bill, passed by the House with bipartisan support, aims to establish clear jurisdictional boundaries for digital assets. Atkins expressed optimism about congressional progress, noting the legislation could reinforce the SEC’s ability to act independently while avoiding prolonged legislative delaysSEC Plans ‘Innovation Exemption’ to Streamline Crypto Product …^[4].

The innovation exemption reflects a strategic pivot to revive U.S. public markets, where the number of listed companies has declined by nearly half since the 1990s. By easing regulatory hurdles, the SEC hopes to incentivize crypto firms to pursue initial public offerings (IPOs), restoring investor participation and market vitality. Atkins also highlighted the potential for a “super app” model, integrating crypto and traditional financial services on a single platform, as a step toward broader market integrationSEC Chair Paul Atkins Says Crypto 'Innovation Exemption' Coming …^[5].

Industry stakeholders are closely monitoring the SEC’s approach, which marks a departure from previous enforcement actions. The agency’s shift to a more flexible, innovation-focused framework has been welcomed by crypto advocates but raises questions about investor protections. Critics argue that reduced oversight could expose markets to risks, particularly in untested products like algorithmic stablecoins or DeFi protocols. However, Atkins stressed that the innovation exemption would coexist with safeguards, ensuring regulatory clarity without stifling technological advancementThe Global Crypto Regulation Race in 2025: U.S. Clarity vs.^[6].

As the SEC finalizes its 2025 agenda, the innovation exemption could redefine the U.S. crypto landscape. By balancing regulatory caution with industry needs, the agency aims to create a competitive environment that attracts global talent and capital. The outcome of these efforts will likely influence the U.S.’s ability to rival the European Union’s Markets in Crypto-Assets (MiCA) framework, which has already established a unified regulatory structure for the blocComparative Study of EU vs US Crypto Regulation 2025^[7].