AIBC and AGS Announce 2026 Roadmap as Global Loyalty Market Expands

The global loyalty market is experiencing a surge in growth, with Belgium leading the charge. The market is expected to grow at a CAGR of 11.0% from 2026 to 2030, reaching $1.20 billion by 2030. This growth is driven by evolving consumer expectations and integration of new technologies such as AI-driven personalisation and blockchain-led program mechanics according to the report.

Similar trends are emerging in other regions. In Switzerland, the loyalty market is forecasted to expand to $945.0 million by 2030, from $531.1 million in 2025. The market is expected to grow at a CAGR of 11.7% over the same period. Loyalty programs are increasingly leveraging digital platforms and embedded systems to enhance customer engagement and retention as the report indicates.

In Turkey, the loyalty market is also showing robust growth. The market is expected to reach $3.15 billion by 2030, with a CAGR of 13.6%. The rise in digital transformation and consumer-centric loyalty strategies is contributing to this expansion. Loyalty programs are adapting to the integration of mobile money, fuel, and everyday retail transactions, making rewards more accessible and relevant to everyday spending according to market analysis.

Why Did This Happen?

The loyalty market expansion is driven by evolving consumer behavior and technological advancements. Traditional loyalty schemes are being replaced by more dynamic, embedded systems integrated into daily financial transactions. This shift is particularly notable in emerging markets like Nigeria and Argentina, where loyalty programs are becoming more integrated into mobile money platforms as the report shows.

In Belgium, the integration of AI-driven personalisation and blockchain is making loyalty programs more secure and efficient. These innovations are not only improving customer satisfaction but also increasing operational efficiencies for businesses. The market is responding with increased investments in loyalty infrastructure and technology according to the report.

How Did Markets Respond?

The market response has been positive across all regions. In Nigeria, the loyalty market is projected to grow at a CAGR of 15.3%, reaching $293.1 million by 2030. This growth is attributed to the increasing use of digital payment platforms and the integration of loyalty rewards into everyday transactions as the report indicates.

Argentina's loyalty market is also growing, with a projected CAGR of 13.5%. The market is expected to expand from $631.6 million in 2025 to $1.21 billion by 2030. This growth is supported by advancements in loyalty program models and a shift toward digital platforms according to market analysis.

What Are Analysts Watching Next?

Analysts are closely monitoring the integration of AI and blockchain in loyalty programs. These technologies are expected to redefine how loyalty programs operate, making them more secure, efficient, and personalized. The integration of AI is particularly important for customer segmentation and personalisation, enabling businesses to offer tailored rewards and experiences as the report shows.

Another area of focus is the expansion of embedded loyalty programs in mobile money ecosystems. In Africa, loyalty is increasingly embedded into mobile money, airtime, and bill-payment journeys. This trend is expected to intensify, with greater emphasis on instant rewards and merchant-funded offers according to the report.

The loyalty market is also expected to see increased competition from new entrants and tech-driven platforms. Companies that can leverage emerging technologies and adapt to changing consumer behaviors will likely dominate the market in the coming years. Investors are advised to monitor key players in the loyalty market for potential investment opportunities as market analysis indicates.