AI + Robotics Helped Figure Land $1B Backing From Investors Like NVIDIA And Intel

The integration of artificial intelligence and robotics is attracting massive capital investments. Robotics startup Figure announced on Tuesday that it has secured over $1 billion in capital commitments in its latest funding round, reaching a post-money valuation of $39 billion.

This Series C funding was led by Parkway Venture Capital and attracted participation from industry giants, including chip leader NVIDIA, Intel Capital, LG Technology Ventures, Salesforce, T-Mobile Ventures, and Qualcomm Ventures.

This financing round marks a staggering leap in valuation for the San Jose, California-based company. Just last year, Figure raised $675 million in a round backed by Microsoft and Amazon founder Jeff Bezos, at a time when the company was valued at $2.6 billion. In less than a year, its valuation has increased more than 14-fold.

This deal reflects broader trends in the venture capital landscape. According to a report by PitchBook, driven by the ongoing artificial intelligence boom, funding for U.S. startups in the first half of 2025 increased by 75.6% year-over-year, on track to become the second-highest annual total on record.

Funds to be used for scaling production and AI platform development

Figure plans to use the new capital to accelerate the commercialization of its humanoid robots. Company founder and CEO Brett Adcock stated that the funds will be deployed to scale the deployment of humanoid robots into households and commercial operations, while also building out infrastructure to accelerate training and simulation, and increasing investment in data collection.

Adcock said in a statement:  "This milestone is critical to unlocking the next stage of growth for humanoid robots, scaling out our AI platform Helix and BotQ manufacturing."

In addition to the corporate investors mentioned above, this funding round also received support from other major investment institutions, including Brookfield Asset Management, Macquarie Capital, Align Ventures, and Tamarack Global, demonstrating broad confidence from capital markets in this sector.

Investor Enthusiasm Surges, Sector Popularity Rivals That of Large AI Models

The explosive growth in Figure’s valuation is a microcosm of the rapidly heating humanoid robotics sector. Investor sentiment toward this field has undergone a fundamental shift. PitchBook emerging technology analyst Ali Javaheri pointed out: "Investors increasingly view humanoids in the same league as foundational AI models or EVs."

Javaheri further analyzed that the surge in venture capital interest in humanoid robots is driven by a combination of structural demand and technological supply. On the demand side, factors include a global aging workforce and pressure for industrial reshoring due to geopolitical competition. On the supply side, it benefits from breakthrough advancements in AI software and hardware.

Currently, a race to develop humanoid robots is underway across the global tech industry. Beyond emerging forces like Figure, tech giants including NVIDIA, Meta Platforms, and Tesla are also competing to develop robots capable of handling repetitive and dangerous tasks, in response to increasingly severe labor shortages.