AI-Powered App Helps Diabetics Track Carbs with Photos, Major Insurers Take Notice

An AI-driven app, RxFood, helps diabetics count carbs by assessing photos of their food for nutritional measures. The app suggests tips to improve eating habits and has been proven in clinical studies to improve carb-counting accuracy, reduce glucose levels, and save time managing diabetes. RxFood has been downloaded by 200,000 Canadians, with revenues exceeding $10-million and a profit margin. The company has raised $5-million in capital and is backed by major healthcare insurers.

An AI-driven app, RxFood, has emerged as a game-changer in the realm of diabetes management, offering a innovative solution for counting carbohydrates and improving eating habits. The app, developed by RxFood Co., utilizes artificial intelligence to assess photos of users' food for nutritional measures such as calories, protein, and carbs. It then provides tailored suggestions to enhance dietary choices.

The app has been backed by a dozen clinical studies, demonstrating its effectiveness in improving carb-counting accuracy, reducing glucose levels, and saving time for users. According to Elizabeth Choi, CEO of RxFood Co., the app has been proven to be as effective as medication in controlling glucose levels, highlighting its potential as a valuable tool for diabetes management.

RxFood has seen significant adoption, with over 200,000 Canadians downloading and using the app. The company's revenue has exceeded $10-million, with a profit margin, and it has raised $5-million in capital. The app is supported by major healthcare players, including dietitians, health care systems, and regional health networks, indicating its credibility and acceptance in the healthcare sector.

The app's success can be attributed to its user-friendly design and the convenience it offers. Users can simply snap pictures of their food, and the app provides an accurate estimation of its nutritional content. This has made food journaling and carbohydrate counting less tedious and more accessible, leading to improved adherence and better health outcomes for users.

As the company continues to grow, RxFood's impact on diabetes management is poised to expand. With a strong backing from healthcare insurers and a proven track record of success, RxFood is well-positioned to become a key player in the digital health landscape.

References:
[1] https://www.theglobeandmail.com/business/article-rxfood-app-food-counting-diabetes-journaling-walmart-greenshield/
[2] https://www.morningstar.com/news/business-wire/20250717940134/digostics-announces-university-trial-of-new-at-home-type-1-diabetes-test-underway