AI-native Video Reasoning Engine Raises $50M to Revolutionize Social Media Creation

Higgsfield.ai, a video reasoning engine, raised $50M in Series A funding, led by GFT Ventures. Founded by former Snap head of generative AI Alex Mashrabov, the platform enables users to transform ideas into cinematic video for the attention economy. With 11 million users and 1.2 billion social media impressions, Higgsfield aims to disrupt traditional video production and become the backbone of synthetic media and AI video reasoning.

Higgsfield.ai, a pioneering video reasoning engine, has announced a significant $50 million Series A funding round, led by GFT Ventures. The investment marks a pivotal moment for the platform, which is set to transform the way content is created and consumed in the attention economy. Founded by Alex Mashrabov, the former head of generative AI at Snap, Higgsfield.ai aims to disrupt traditional video production by enabling users to transform ideas into cinematic videos with ease.

The funding round, which includes participation from BroadLight Capital, NextEquity Partners, AI Capital Partners (Alpha Intelligence Capital's US-based fund), Menlo Ventures, and Alpha Square Group, underscores the confidence investors have in Higgsfield.ai's potential. The platform's innovative Click-to-Video technology allows users to create professional-quality videos with a single click, eliminating the need for complex prompts or tedious editing processes.

In just five months since its launch, Higgsfield.ai has amassed over 11 million users and generated more than 1.2 billion social media impressions, establishing itself as a dominant player in the video AI generation market. The platform's unique features, such as its end-to-end workflows, ease of use, and enterprise-grade performance, have contributed to its rapid growth and adoption.

Higgsfield.ai's leadership team, including Alex Mashrabov (CEO), Yerzat Dulat (CTO), and Mahi de Silva (Chief Strategy Officer), has assembled a world-class team that combines cutting-edge AI research with deep video expertise. The platform's proprietary models and best-in-class third-party models are integrated into enterprise-grade workflows, delivering a seamless user experience and scalable production capabilities.

The Series A funding will be used to expand Higgsfield.ai's enterprise platform, accelerate global engineering efforts, and bolster go-to-market momentum. The company's vision is to become the leading AI-powered creative platform, serving both professional creators and enterprise teams.

Investors express optimism about Higgsfield.ai's potential to redefine the video creation landscape. Jeff Herbst, a board member of Higgsfield.ai and former vice president of business development at NVIDIA, believes that the platform's competitive programming discipline and transformative technology make it a category-defining winner in the massive video production market.

As Higgsfield.ai continues to grow and innovate, it is poised to unlock the $600 billion short-form video market, challenging incumbents and outdated tools. The platform's ability to deliver fast, controllable, and scalable outcomes, while preserving narrative continuity and cultural resonance, positions it as a key player in the synthetic media and AI video reasoning space.

Higgsfield Announces $50M Series A to Propel ^[1] https://www.prnewswire.com/news-releases/higgsfield-announces-50m-series-a-to-propel-click-to-video-ai-for-social-media-302550070.html