AI MemeLab | Apple's Safari to AI - Search: Dethroning Google?
Market VisionWednesday, May 7, 2025 11:09 pm ET
1min readApple is planning a major revamp of its Safari browser, integrating AI-driven search engines like OpenAI and Perplexity. Revealed by Eddy Cue during a legal case against Google, this move follows a drop in Safari's search volume, as users prefer AI tools.
Despite Google remaining the default search engine due to a lucrative $20 billion agreement, Apple aims to enhance user search experiences with AI. Talks with Perplexity are underway, and AI tools like ChatGPT may soon be integrated into Siri. Analysts believe AI's semantic analysis could disrupt the market, challenging traditional engines like Google. Apple's AI ambitions have already impacted Alphabet's stock, signaling a transformative phase for global search engine engagement.
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