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In the race to power the AI revolution, two companies stand out as unsung heroes: Jones Lang LaSalle (JLL) and Palantir (PLTR). While tech giants dominate headlines, these firms are quietly capitalizing on the $1.4 trillion addressable market for AI-driven infrastructure, offering investors a blend of steady growth and underappreciated valuations. Let's dissect why they're poised to thrive—and how to profit from their ascent.
The AI revolution is built on data center infrastructure, which now accounts for 2% of global electricity use and is projected to double by 2028. Key drivers include:
- GPU-Driven Power Demands: NVIDIA's latest AI chips consume 300% more power than prior generations, pushing rack densities to 130 kW.
- Liquid Cooling Necessity: Over 70% of new data centers now use hybrid cooling systems, with immersion cooling (still niche) targeting ultra-high-density racks.
- Regulatory Pressures: Governments like Ireland and Singapore are tightening grid access to prioritize sustainability, favoring firms with forward-thinking energy strategies.
This boom is creating winners and losers. Overhyped cloud giants face margin squeezes, while niche players like JLL and Palantir are owning the physical and analytical layers of this ecosystem.

A sprawling facility with server racks, liquid cooling towers, and renewable energy sources like solar panels, symbolizing the intersection of cutting-edge tech and sustainable infrastructure.
As the largest data center real estate advisor, JLL is uniquely positioned to capitalize on the $170 billion in annual data center financing needed globally. Here's why it's a buy:
Palantir's AI Platform (AIP) is the unsung hero of enterprise AI, offering clients autonomous decision-making without the need for in-house talent. Key advantages:
The AI revolution isn't just about algorithms—it's about the infrastructure and analytics that make them possible. JLL and Palantir are the unsung champions of this era: one building the physical backbone, the other providing the analytical brain. With undervalued multiples, tangible contracts, and sustainable cash flows, they offer investors a way to profit from AI's rise without overpaying for hype.
As the data center boom accelerates, these two are the gold rush's real winners—dig in now before the rush becomes a stampede.
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