AI-generated videos flood the internet, raking in ad revenue despite criticism.

Thursday, Aug 28, 2025 6:00 am ET2min read

Videos made with artificial intelligence, known as "AI slop," are rapidly produced, often repetitive, and have gained popularity on social media platforms. Critics view them as annoying and meaningless content that clutter up feeds, while some creators see them as a way to engage with algorithms and potentially go viral. Despite the criticism, AI slop videos have garnered significant views and ad revenue.

The proliferation of artificial intelligence (AI) in content creation has led to a new phenomenon known as "AI slop" videos. These videos, produced rapidly and often repetitively, have gained significant traction on social media platforms. While critics view AI slop as annoying and meaningless, some creators see it as a strategic tool to engage with algorithms and potentially go viral. Despite the criticism, AI slop videos have garnered substantial views and ad revenue.

AI slop videos are created using AI technologies that generate content quickly and efficiently. The tools, such as those developed by Midjourney, allow users to create videos with minimal human input. This has led to an influx of AI-generated content on platforms like YouTube, Instagram, and Facebook. According to Midjourney's CEO David Holz, the company's technology can generate videos that are both visually appealing and engaging, potentially driving user engagement and ad revenue [2].

The collaboration between Meta and Midjourney is a significant step in the integration of AI-generated content into social media platforms. Meta's investment in AI and its partnership with Midjourney demonstrate its commitment to enhancing its AI offerings. By licensing Midjourney's technology, Meta aims to boost the visual quality of AI-generated content across its platforms, including Facebook, Instagram, and the newly launched Meta AI app [1].

However, the rise of AI slop videos is not without controversy. Critics argue that these videos clutter social media feeds and detract from meaningful content. Additionally, there are legal concerns surrounding the use of copyrighted material in AI training data, as seen in Midjourney's lawsuit with Disney and Universal [1].

Despite the criticisms, AI slop videos have proven to be a profitable venture for creators. The ability to generate content quickly and at scale allows creators to maximize their reach and ad revenue. For instance, Midjourney's subscription-based model, ranging from $10 to $120 per month, has contributed to its $200 million revenue trajectory [2].

In conclusion, AI slop videos represent a new era in content creation, driven by the rapid advancements in AI technology. While there are criticisms and legal concerns, the financial potential of AI-generated content is undeniable. As social media platforms continue to integrate AI technologies, the role of AI slop videos in content creation and monetization is likely to grow.

References:
[1] Meta partners with Midjourney on AI image and video models. (https://techcrunch.com/2025/08/22/meta-partners-with-midjourney-on-ai-image-and-video-models/)
[2] Meta is going to stuff Midjourney AI images into your feed. (https://www.theverge.com/news/764715/meta-ai-midjourney-license-partnership)

AI-generated videos flood the internet, raking in ad revenue despite criticism.

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