AI Adoption Rises in Travel and Hospitality Sectors: Mastercard Launches Lifestyle Navigator and MakeMyTrip Partners with OpenAI
ByAinvest
Tuesday, Mar 24, 2026 11:25 am ET1min read
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AI adoption is increasing in the travel and hospitality sectors as customers seek personalized recommendations for trips and bookings. Mastercard has launched an AI-powered travel and lifestyle concierge with MakeMyTrip, and MakeMyTrip is collaborating with OpenAI to deepen AI-led travel discovery. AI can be used for revenue, operational, and guest intelligence, and companies like Anticipatory are building solutions for the hospitality industry, including AI agents that can function like consultants for general managers.
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