AI adoption defies conventional wisdom as users with limited knowledge utilize it more frequently.

Early adopters of AI tend to be those who are less familiar with it, rather than those who know it best. This is opposite to the pattern seen with most new technologies. AI is becoming more accessible and user-friendly, making it easier for those who are less knowledgeable about it to use and benefit from its applications.

The AI Shopping Assistant Market is poised for significant growth, driven by increasing adoption of artificial intelligence (AI) in various sectors. According to a recent report by SNS Insider, the market size was valued at USD 3.65 billion in 2024 and is projected to reach USD 24.90 billion by 2032, registering a strong compound annual growth rate (CAGR) of 27.22% during 2025-2032 [1].

Market growth is primarily fueled by retailers' adoption of AI-powered solutions to enhance personalized shopping experiences, improve customer engagement, and boost sales conversion rates. Advanced AI technologies such as natural language processing (NLP), machine learning (ML), and predictive analytics enable intelligent product recommendations, virtual assistants, and real-time support. Rising e-commerce penetration, consumer preference for seamless online shopping, and demand for efficient, interactive, and data-driven retail experiences are further accelerating market expansion.

The U.S. AI Shopping Assistant Market, valued at USD 1.00 billion in 2024, is projected to grow at a CAGR of 27.00% over 2025-2032, reaching USD 6.73 billion. Growth is driven by retailers leveraging AI for personalized recommendations, enhanced customer engagement, efficient virtual assistance, and seamless online shopping experiences, fueled by rising e-commerce adoption and demand for intelligent and data-driven retail solutions [1].

Key players in the market include Alibaba Group Holding Limited, Shopify Inc., Salesforce, Inc., eBay Inc., Google LLC, Amazon.com, Inc., Meta Platforms, Inc., Microsoft Corporation, Adobe Inc., IBM Corporation, Perfect Corp., Sherpa.ai, The Yes, Outfittery, Caper AI, Uniphore, Manifest AI, Constructor, Yalo, SleekFlow, among others [1].

The solution segment leads the AI Shopping Assistant Market in 2024, driven by enterprise adoption of AI tools for personalization and engagement. The NLP segment dominates the market with a 39% revenue share, owing to its capability to interpret user intent, support multilingual interactions, and improve query accuracy. The multimodal segment is expected to grow fastest at a CAGR of 30.53% during 2025-2032, driven by brands adopting AI assistants capable of handling voice, text, images, and gestures [1].

North America dominates the AI Shopping Assistant Market, supported by robust technological infrastructure, high digital adoption, and early investments from major retail and tech companies. Asia Pacific is projected to record the fastest growth at a CAGR of 29.84% during 2025-2032, driven by rising smartphone penetration, expanding e-commerce platforms, and increasing digital literacy [1].

Microsoft's recent expansion of AI integration across its Azure platform further underscores the growing trend of enterprise AI adoption. The company's launch of Copilot for Microsoft 365, which embeds AI capabilities directly into productivity tools, highlights the practical benefits of AI democratization, making advanced AI accessible without requiring deep technical expertise [2].

In conclusion, the AI Shopping Assistant Market is experiencing substantial growth, driven by increasing adoption of AI technologies in retail and healthcare sectors. As AI becomes more accessible and user-friendly, it is likely to benefit those less familiar with the technology, accelerating its adoption and market expansion.

References:
[1] https://www.globenewswire.com/news-release/2025/09/02/3142660/0/en/AI-Shopping-Assistant-Market-Size-is-Set-to-Reach-USD-24-90-Billion-by-2032-Driven-by-Rising-AI-Adoption-in-Retail-Healthcare-and-Multimodal-Customer-Engagement-Report-by-SNS-Insid.html
[2] https://blockchain.news/ainews/microsoft-expands-ai-integration-across-azure-key-business-opportunities-in-2024