"Agoda Survey: South Korean Women Embrace Family Travel and New Destinations"

In the ever-evolving landscape of travel, a recent survey by Agoda has shed light on a significant trend among South Korean women: a strong preference for family travel and a keen interest in exploring new destinations. This trend, which aligns with broader cultural and societal shifts in South Korea, has profound implications for the travel industry and reflects a growing desire for adventure and camaraderie among women travelers.



The Agoda survey, released to mark International Women's Day, reveals that Asian women are leading the way in exploring new destinations with family and friends. This trend is particularly pronounced among South Korean women, who, like their counterparts in other Asian countries, are more inclined to travel with their loved ones. According to the survey, 40% of women prefer to travel with family compared to 28% of men. This preference underscores the importance of shared experiences and creating lasting memories with loved ones.

The survey also highlights the growing interest among South Korean women in discovering new destinations. With 60% of women expressing interest in exploring new places compared to 53% of men, this enthusiasm for new experiences reflects a broader trend of curiosity and openness to diverse cultures and landscapes. South Korean women, like their counterparts in India and Indonesia, are embracing the thrill of the unknown, chasing novel experiences that promise adventure and discovery at every turn.

The trend of South Korean women preferring family travel aligns with broader cultural and societal shifts in South Korea, where there is an increasing emphasis on family bonding and shared experiences. This preference for family travel has significant implications for the travel industry. Travel companies can capitalize on this trend by offering family-friendly packages and promotions. For instance, Agoda provides over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, catering to the diverse preferences of travelers. By tailoring their offerings to meet the needs of families, travel companies can attract a larger share of the market and create memorable experiences for their customers.

The survey also reveals that most Asian travelers, regardless of gender, prefer a 5–10-day trip, with women showing a slightly higher preference at 48% compared to 40% of men. This trend is particularly pronounced among women from India and Hong Kong SAR, where two-thirds of Indian women and 68% of Hong Kong SAR women favor this duration, allowing ample time to immerse themselves in new cultures. This preference for longer trips suggests that South Korean women, like their counterparts in other Asian countries, are seeking more in-depth travel experiences that allow them to fully immerse themselves in new cultures and landscapes.

In conclusion, the Agoda survey provides valuable insights into the travel preferences of South Korean women, highlighting their strong interest in family travel and exploring new destinations. As more women embrace travel, there may be an increase in demand for family-friendly destinations and activities, as well as a growing interest in cultural exploration and immersive experiences. Travel companies that can cater to these preferences will be well-positioned to capitalize on this trend and create memorable experiences for their customers.