Agassi Sports Entertainment shares surge 20.83% after-hours after announcing World Series of Pickleball partnership with TEAM Marketing to launch global championship in Las Vegas.

Agassi Sports Entertainment Corp. surged 20.83% in after-hours trading following the announcement of a partnership with TEAM Marketing AG to launch the World Series of Pickleball. The initiative, headquartered in Las Vegas, leverages TEAM’s expertise in global sports event commercialization, including the UEFA Champions League, and aims to create a scalable championship with sponsorship, media, and hospitality revenue streams. CEO Ronald Boreta emphasized the potential for long-term commercial success, aligning with TEAM’s track record in building high-profile sports properties. The news directly supports the company’s strategic pivot into pickleball, a rapidly growing sport, and underscores Andre Agassi’s involvement, enhancing brand credibility. Other news events, including unrelated updates about SEGG Media and MotoGP rebranding, did not influence the stock’s movement.