Aflac Duck renews college football campaign with Saban and Coach Prime.

Aflac, a leading provider of supplemental health insurance, has teamed up with college football legends Nick Saban and Deion Sanders to help tackle medical debt for Americans. The Aflac Duck will serve as the "Commissioner of Coverage" for the 2025 season, providing support when traditional health insurance falls short. This is the fifth year of the partnership, aiming to raise awareness of the growing challenge of medical debt and the importance of supplemental insurance coverage.

Aflac, a leading provider of supplemental health insurance, has once again joined forces with college football legends Nick Saban and Deion Sanders for its annual campaign to tackle the growing challenge of medical debt. The 2025 season marks the fifth consecutive year of this partnership, with the Aflac Duck taking on a new role as the "Commissioner of Coverage" [1].

The campaign, titled "Commissioner of Coverage," aims to educate fans on the importance of supplemental insurance coverage when traditional health insurance falls short. The Aflac Duck, with its familiar blue jacket, will serve as the figurehead for this initiative, playing off the ongoing debate around the future of college football leadership [1].

The campaign includes two new commercials. The first, "Commissioner of Coverage," will debut during the Aflac Kickoff Game on Aug. 30, while the second, "Everyone Wants Aflac," will air throughout the football season across various platforms [1]. Additionally, a new social series called "Coaching Contemplations" will highlight Aflac's products and ease of doing business [1].

This partnership comes amidst Aflac's strong financial performance. The company recently reported its second-quarter earnings for 2025, surpassing analysts' expectations with an adjusted EPS of $1.78, despite a slight revenue shortfall [2]. Additionally, Aflac has entered into two contingent funding arrangements totaling $2 billion through the issuance of Pre-Capitalized Trust Securities (P-Caps) [2].

The campaign is part of Aflac's broader strategy to expand its sports marketing footprint and provide financial protection to its policyholders. The company continues to maintain strong financial health metrics, with a notably conservative debt-to-capital ratio of 0.21 [2].

References:
[1] https://www.prnewswire.com/news-releases/amid-college-football-uncertainty-the-aflac-duck-takes-charge-as-commissioner-302540521.html
[2] https://www.investing.com/news/sec-filings/aflac-enters-2-billion-contingent-funding-arrangements-through-trust-securities-93CH-4213483