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A former executive from the TON Foundation has launched Affluent, a cryptocurrency investment app on Telegram. The app is designed to simplify decentralized finance (DeFi) lending and yields, making it accessible to users of all backgrounds and knowledge levels. Affluent aims to transform complex DeFi services into an intuitive experience, allowing users to easily invest and grow their wealth.
Affluent is built natively on The Open Network (TON), a blockchain linked to Telegram. The app features key elements such as Strategy Vault and the Vault Manager system, which automate asset allocation and yield strategies. By depositing assets into a vault, users enable Affluent to manage their assets through a combination of automated smart contracts and expert management. This system spreads user deposits across different lending markets to optimize returns.
The protocol is designed to balance human judgment with automated processes, providing users with a clean and simple interface while expert-managed vaults work in the background to optimize for long-term performance and safety. Affluent co-founder and co-CEO Justin Hyun emphasized the app's goal to make DeFi services accessible to everyone, regardless of their knowledge level.
Hyung Lee, another co-founder of Affluent, brings traditional finance (TradFi) options trading expertise to the app. Lee aims to deliver a unique combination of TradFi and DeFi experiences, creating a new mechanism that allows users to earn interest with a single click via Telegram. By integrating solutions from traditional finance into a fully modular blockchain-based infrastructure, Affluent aims to build the next generation of DeFi protocols, combining the advantages of Web3 with the security and risk management of TradFi.
The launch of Affluent on Telegram is a strategic move to capitalize on the growing interest in crypto investments and the increasing adoption of blockchain technology. By leveraging Telegram's vast user base, Affluent can reach a broader audience and provide a user-friendly platform for crypto investments. The app's focus on DeFi and its integration with the TON ecosystem align with current trends in the crypto market, where these sectors have shown significant growth and potential.
Affluent's stablecoin strategy, which includes USDe and tsUSDe, offers up to 18% annual percentage yield (APY) inside Telegram. This feature can attract investors looking for stable returns in the volatile crypto market. The integration of the app with the TON ecosystem also provides users with access to a wide range of DeFi protocols and non-fungible tokens (NFTs), enhancing their investment experience.
Overall, the launch of Affluent on Telegram is a significant development in the crypto market. It demonstrates the growing interest in crypto investments and the potential of blockchain technology to disrupt traditional financial systems. The app's integration with the TON ecosystem and its focus on DeFi make it a compelling option for investors looking to diversify their portfolios and explore new investment opportunities.

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