Affirm Shares Surge 5.10% on $1.26 Billion Trading Volume Boost Ranks 57th in Market Activity

Affirm Holdings (AFRM) saw a 5.10% rise on Sept. 4, 2025, with $1.26 billion in trading volume—a 61.89% increase from the previous day—ranking 57th in market activity. The stock’s performance drew attention amid mixed market conditions and evolving investor sentiment toward digital finance platforms.

Analysts noted that Affirm’s gains coincided with broader sector tailwinds, including renewed interest in buy-now-pay-later (BNPL) services as consumer spending patterns show signs of stabilization. Recent earnings reports highlighted improved loan recovery metrics and strategic partnerships with major retailers, which traders interpreted as positive catalysts for near-term momentum.

Market participants also pointed to regulatory developments as a potential influence. While no new legislation was announced, ongoing discussions about consumer protection frameworks for BNPL providers created a backdrop of cautious optimism. Affirm’s proactive engagement with policymakers was cited as a differentiator from peers still navigating compliance challenges.

Technical indicators suggested short-term bullish momentum, with the stock closing above its 50-day moving average for the second consecutive session. However, observers cautioned that broader macroeconomic uncertainty, particularly inflation expectations, could limit upside potential if key data releases next week deviate from current forecasts.

The backtest results indicated that Affirm’s 5.10% increase on Sept. 4 aligned with its 30-day average volume trend, with no significant deviation from historical price patterns during the same period. The stock’s intraday volatility remained within its 20-day standard deviation range, suggesting the move was consistent with typical trading behavior.