Affirm Shares Rise on Weak Volume and 294th Activity Rank as GMV Growth and Gaming Expansion Fuel Earnings Optimism

Affirm Holdings (AFRM) closed on August 11, 2025, with a 0.88% gain, despite a 50.29% drop in trading volume to $340 million, ranking 294th in market activity. The stock is poised to report Q4 2025 earnings on August 28, with analysts highlighting its strong top-line momentum driven by rising gross merchandise value (GMV) and expanding adoption of Affirm Cards in high-growth sectors like gaming. The Zacks Earnings ESP for Affirm stands at +19.25%, signaling a high likelihood of outperforming the consensus estimate of $0.11 per share. This follows a loss of $0.14 per share in the prior-year quarter, underscoring improved profitability expectations.

Analysts attribute Affirm’s growth to strategic expansion into verticals such as gaming and increased usage of its payment solutions. The company forecasts Q4 2025 GMV between $9.4-$9.7 billion and revenue of $815-$845 million, reflecting sustained demand. While macroeconomic challenges persist, Affirm’s diversified business model and AI-driven personalization are seen as key differentiators. The Zacks Rank #3 (Hold) suggests cautious optimism, with the consensus estimate for earnings remaining stable at $0.11 per share over the past 30 days.

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