Affirm Shares Climb Over 200% as Trading Volume Dips to 247th Market Rank Amid Insider Sales

Affirm Holdings (AFRM) closed at a 0.09% gain on August 5, with a trading volume of $480 million, down 33.65% from the previous day, ranking it 247th in market activity. The stock has surged over 200% in the past year, reflecting strong investor sentiment despite recent insider sales.

Chief Legal Officer Katherine Adkins sold approximately $4.5 million in Affirm shares on August 4-5, executed under a pre-arranged Rule 10b5-1 trading plan. Adkins also exercised options to acquire 60,596 shares and withheld 773 shares for tax obligations. Post-transaction, she retains a direct stake of 113,400 shares. The move aligns with Affirm’s strategic focus on expanding payment solutions, including partnerships with New Look Vision Group and Xsolla to offer flexible payment options in Canada and the U.S.

Analysts have adjusted their outlooks, with RBC Capital raising its price target to $75 from $70 while maintaining a Sector Perform rating. Needham, however, reiterated a Hold rating, citing potential revenue risks from Walmart’s possible shift to Klarna/OnePay. Affirm’s financial partnerships, including a $5 billion capital agreement with Moore Specialty Credit Platform, underscore its efforts to strengthen liquidity and market reach.

The strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day delivered a 166.71% return from 2022 to the present, outperforming the benchmark return of 29.18% by 137.53%. This highlights the role of liquidity concentration in short-term performance, particularly in volatile markets.