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On August 21, 2025,
(AFRM) closed with a 2.07% gain, while its trading volume dropped 31.48% to $250 million, ranking 353rd in the market. The stock’s performance follows a focus on its repeat user growth and upcoming earnings report.Affirm’s business model centers on buy-now-pay-later (BNPL) solutions, emphasizing customer retention through repeat transactions. In Q3 2025, the company reported a 45.6% year-over-year increase in total transactions to 31.3 million, driven by a 94% repeat usage rate. This trend strengthens merchant relationships and supports revenue growth, with total revenues rising 36% year-over-year in the same period.
Analysts anticipate Affirm’s June 2025 earnings report, scheduled for August 28, to show a 178.6% year-over-year increase in EPS to $0.11 per share and $839.88 million in revenue. Recent revisions to consensus estimates have risen by 22.64% over 30 days, reflecting improved sentiment. A Zacks Earnings ESP of +44.00%—indicating analysts’ updated optimism—suggests a strong likelihood of an earnings beat, despite the stock’s Zacks Rank of #3 (Hold).
A backtest of a high-volume trading strategy from 2022 to 2025 showed a compound annual growth rate of 6.98%, with a peak drawdown of 15.59% in mid-2023. The strategy demonstrated steady returns but highlighted risks associated with volume-based trading approaches.

Market Watch column provides a thorough analysis of stock market fluctuations and expert ratings.

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