Affirm Holdings Trading Volume Plummets 49.53% to $317 Million Ranking 272nd in Market

On June 12, 2025, Affirm Holdings (AFRM) experienced a significant decline, with its trading volume dropping by 49.53% to $317 million, placing it at the 272nd position in the day's stock market rankings. The company's stock price fell by 3.86%.

Affirm Holdings has recently expanded its partnership with Williams-Sonoma, Inc. into Canada. This move is part of a broader strategy to bring its buy now, pay later (BNPL) services to a wider audience, including Canadians shopping at Williams-Sonoma's family of brands. This expansion builds on the companies' existing multi-year partnership in the U.S., further solidifying their collaboration and extending the reach of Affirm's payment network.

This strategic expansion into Canada is a significant development for Affirm, as it aims to empower more consumers with flexible payment options. By extending its services to Williams-Sonoma's Canadian customers, Affirm is not only broadening its market reach but also enhancing its brand presence in the region. This partnership is expected to drive growth and increase the adoption of Affirm's BNPL services among Canadian consumers.