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On April 10, 2025,
(AFRM) experienced a significant decline, with its trading volume dropping by 42.69% to $368 million, placing it at the 331st position in the day's stock market rankings. The stock price of Affirm Holdings (AFRM) fell by 8.04%.Affirm Holdings, Inc. and Shopify have recently expanded their partnership to introduce Shop Pay Installments in international markets. This initiative aims to meet the growing demand for flexible and transparent payment solutions in the global e-commerce landscape. The expansion begins with Canada, providing early access to Shopify merchants, and plans to extend to the U.K., Australia, and Western Europe, including major markets like France, Germany, and the Netherlands. This move allows merchants in these regions to offer interest-free payment options at checkout, enhancing the shopping experience and reducing cart abandonment rates. Affirm's extensive network, comprising 21 million active users and over 330,000 integrated merchant partners, positions it strongly in the competitive Buy Now, Pay Later (BNPL) market. Despite increasing scrutiny, Affirm's responsible lending practices and strong U.S. presence provide a solid foundation for global expansion, aligning with Shopify's goal of simplifying commerce and supporting entrepreneurs worldwide.

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