Affirm Holdings Sees MACD Death Cross, Bollinger Bands Narrowing on 15min Chart

Based on my analysis of Affirm Holdings's 15-minute chart, I have identified a MACD Death Cross and Bollinger Bands Narrowing pattern at 08/15/2025 12:00. This suggests that the stock price has the potential to continue declining, with decreasing magnitude of price fluctuations.

Affirm Holdings, Inc. (AFRM) has been making significant strides in the financial technology sector, with recent strategic partnerships and technological integrations poised to shape its market trajectory. The company has expanded its collaboration with Stripe and Google Pay, aiming to enhance its market positioning and revenue growth.

Affirm's partnership with Stripe, announced on August 15, 2025, integrates its buy now, pay later (BNPL) services into Stripe Terminal, a point-of-sale (POS) system used by over a million in-store locations across the United States and Canada. This integration allows shoppers to use Affirm's BNPL services at checkout through Stripe's POS devices, potentially increasing transaction volume and merchant adoption [1]. Affirm's share price has shown strong investor confidence, gaining 27.6% year to date and trading at a forward price-to-sales ratio of 6.23X [3].

Additionally, Affirm has integrated its payment features with Google Chrome, enhancing user convenience. The integration enables eligible consumers to pay over time with Affirm quickly and conveniently at more shopping locations. This partnership builds on Affirm's launch on Google Pay in early 2024 and includes features like autofill and quick eligibility checks [2]. Analysts have set a mixed price target for Affirm, indicating potential volatility in the stock value, while GuruFocus estimates suggest the company may be overvalued [2, 3].

The integration with Stripe and Google Pay is expected to boost Affirm's revenue and earnings growth by broadening its distribution without requiring separate hardware or onboarding. Merchants using Stripe Terminal and Google Chrome can now offer BNPL options both online and in stores, potentially lifting conversion rates and average order values. Affirm's upcoming earnings report, scheduled for August 28, 2025, will be closely watched by investors, with expected EPS projected at $0.11, representing a 178.57% increase compared to the same quarter of the previous year [2, 3].

Affirm's stock currently carries a Zacks Rank #3 (Hold), and its forward P/E ratio of 101.46 is significantly higher than the industry average of 28.84. The company's PEG ratio of 2.84 indicates a premium valuation compared to the industry average of 2.16 [2, 3]. Despite these indicators, Affirm's strategic partnerships and technological advancements position the company for continued growth and market expansion.

References:
[1] https://finance.yahoo.com/news/affirms-expanded-stripe-partnership-boost-140200643.html
[2] https://www.marketscreener.com/news/affirm-expands-work-with-google-pay-integrates-with-autofill-on-chrome-ce7c51dada8ff420
[3] https://www.nasdaq.com/articles/affirm-holdings-afrm-beats-stock-market-upswing-what-investors-need-know-0