Affirm Expands Pay Later Options to In-Store Purchases via Apple Pay

Affirm Holdings has expanded its payment options to in-store purchases via Apple Pay using iPhones. Users can add Affirm as a payment method in Apple Wallet, allowing them to divide qualifying purchases into biweekly or monthly installments with rates starting at 0% APR. This move aims to boost consumer adoption and transaction counts, increasing consumer interest income. Competitors such as PayPal and Visa also offer BNPL services, but Affirm's unique offering and strong growth in the past year set it apart.

Affirm Holdings, Inc. has recently announced the expansion of its payment options to include in-store purchases through Apple Pay on iPhones. This move marks a significant step for the buy now, pay later (BNPL) provider, which has been rapidly growing its user base and transaction volume. The integration allows users to add Affirm as a payment method in Apple Wallet, enabling them to split qualifying purchases into biweekly or monthly installments with rates starting at 0% APR Apple Pay Now Offers Affirm Payment Options for In-Store Purchases^[1].

The new feature is available to Apple Pay users in the United States and offers greater flexibility and transparency at checkout. Affirm's senior vice president of product, Vishal Kapoor, highlighted the benefits of this expansion, stating, "This gives Apple Pay users in the U.S. added flexibility and transparency at even more checkouts" Apple Pay Now Offers Affirm Payment Options for In-Store Purchases^[1].

This move comes after Apple Pay announced its plans to expand the ability to pay with installments to in-store purchases in the fall of 2024. The company aimed to provide users with greater flexibility and choice when making purchases in person with an iPhone Apple Pay Now Offers Affirm Payment Options for In-Store Purchases^[1].

Affirm's integration with Apple Pay aligns with its strategy to increase consumer adoption and transaction counts, thereby boosting consumer interest income. The company has seen strong growth in the past year, with Affirm CEO Max Levchin reporting new highs across several business lines in the June quarter Apple Pay Now Offers Affirm Payment Options for In-Store Purchases^[1].

Competitors in the BNPL space, such as PayPal and Visa, also offer similar services, but Affirm's unique offering and rapid growth set it apart. The integration with Apple Pay is expected to further cement Affirm's position in the market and drive user engagement.