Affirm’s 257th-Ranked Trading Volume Gains as Strategic Partnerships Drive BNPL Growth

Affirm Holdings (AFRM) closed on August 14 with a 0.89% decline, trading at a daily volume of $0.4 billion, ranking 257th in market activity. Recent strategic moves aim to expand its buy now, pay later (BNPL) footprint through key partnerships.

Affirm has become the first BNPL provider integrated into Stripe Terminal, a point-of-sale system used by over a million U.S. and Canadian stores. This allows in-store shoppers to access Affirm’s financing options via QR code scans, offering repayment terms from one month to 60 months. The integration targets the 80% of retail spending still occurring in physical stores, providing Affirm with immediate access to Stripe’s extensive retail network.

Simultaneously, Affirm expanded its collaboration with Google, enabling Chrome users to select Affirm directly from the browser’s autofill menu during checkout. This reduces friction for online transactions and builds on prior integrations with Google Pay. The move underscores Affirm’s focus on seamless user experiences across both digital and in-person retail channels.

These partnerships are expected to drive transaction growth and merchant adoption without significant integration costs. Affirm’s total transactions rose 45.6% year-over-year in the last reported quarter, reflecting strong demand for flexible payment solutions. By embedding into Stripe’s infrastructure, Affirm also gains cross-selling opportunities, enhancing its competitive positioning in the BNPL market.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to now delivered a total return of 31.52% over 365 days, with an average 1-day return of 0.98%. This highlights the potential for short-term momentum in high-volume stocks, though volatility and timing risks remain evident.