Affirm's $1.02B Surge Propels It to 76th in Market Volume Amid Retail Investor Frenzy

Affirm Holdings (AFRM) saw a surge in trading activity on August 28, 2025, with a volume of $1.02 billion, marking a 94.53% increase from the previous day and ranking it 76th in market volume. The stock closed up 3.09% for the session.

The price movement coincided with renewed investor focus on consumer finance platforms amid shifting macroeconomic expectations. Analysts noted that elevated trading volumes often reflect heightened retail investor participation, though no company-specific announcements directly influenced the session’s performance. Broader market trends, including sector rotation toward cyclical plays, were cited as potential contributing factors.

Post-market data highlighted Affirm’s recent operational updates, including its Q2 2025 earnings report, which showed a 12% year-over-year increase in total payment volume but fell short of revenue expectations. While the company reiterated its long-term growth strategy, short-term volatility remained tied to macroeconomic uncertainties and competitive dynamics in the buy-now-pay-later sector.

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