Affinity Interactive and Horseshoe Indianapolis Launch AI Handicapping Technology for 2025 Racing Season
ByAinvest
Wednesday, Jun 25, 2025 12:01 am ET2min read
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The partnership reflects DRF’s continued evolution under Affinity Interactive, combining data science and proprietary content to deliver innovative wagering experiences across the sport. "We are very excited to take this next step in horse racing with our new technology abilities and Horseshoe Indianapolis is a great place to unveil our new package," said Rich Rosa, Senior Vice President, Commercial Operations for DRF [1].
The 2025 season will showcase a full suite of enhancements, including Runner and Race Profile Data, AI Generated Insights by DRF Statline, DRF Formulator Facts, and a custom digital website landing page dedicated to Horseshoe Indianapolis. These tools are designed to empower bettors with intuitive, actionable information, driving deeper engagement with every race [1].
One of the most anticipated additions to the new platform is A.I. Alan, a virtual on-air handicapper powered by DRF’s proprietary artificial intelligence models. A.I. Alan will appear during daily simulcast coverage with auto-generated insights tailored specifically to Horseshoe Indianapolis races. "A.I. Alan is our new on-air virtual handicapper. He will be featured daily with auto generated facts from DRF’s new AI data system. This information is specifically tailored to our racing product. We expect to have A.I. Alan fully functional by early June and his presence on our simulcasting program will be the first in the industry powered by AI," explained Halstrom, Vice President and General Manager of Racing [1].
To celebrate the partnership, DRF will serve as title sponsor of the Grade 3, $200,000 Indiana Oaks, taking place on Indiana Derby Day, Saturday, July 5. As Indiana’s first-ever graded stakes race, the Oaks continues to attract top three-year-old fillies from across the country. "Having DRF as the title sponsor of the Oaks adds so much validity to the race. We feel their association with the Oaks will catapult exposure and accelerate the race into the next level of competition beginning in 2025," observed Halstrom [1].
The 23rd season of live Thoroughbred and Quarter Horse racing runs through Thursday, Nov. 13. For more information on racing at Horseshoe Indianapolis, visit www.caesars.com/horseshoe-indianapolis/racing or find details on social media @HSIndyRacing.
References:
[1] https://www.businesswire.com/news/home/20250622606576/en/Affinity-Interactives-Daily-Racing-Form-Partners-with-Horseshoe-Indianapolis-to-Launch-Groundbreaking-AI-Handicapping-Technology-for-2025-Racing-Season
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Daily Racing Form has partnered with Horseshoe Indianapolis to introduce AI handicapping technology, "A.I. Alan," for the 2025 racing season. The technology will provide auto-generated insights during daily simulcast coverage. Daily Racing Form will also sponsor the Grade 3, $200,000 Indiana Oaks on Indiana Derby Day, July 5, 2025. This collaboration aims to enhance wagering experiences and insights for bettors.
In a groundbreaking partnership, Daily Racing Form (DRF) has joined forces with Horseshoe Indianapolis Racing & Casino to introduce AI handicapping technology for the 2025 racing season. This collaboration, announced on June 24, 2025, will debut an industry-first virtual AI handicapper, "A.I. Alan," and expand DRF’s leading-edge analytics to offer fans deeper insight and engagement throughout the meet [1].The partnership reflects DRF’s continued evolution under Affinity Interactive, combining data science and proprietary content to deliver innovative wagering experiences across the sport. "We are very excited to take this next step in horse racing with our new technology abilities and Horseshoe Indianapolis is a great place to unveil our new package," said Rich Rosa, Senior Vice President, Commercial Operations for DRF [1].
The 2025 season will showcase a full suite of enhancements, including Runner and Race Profile Data, AI Generated Insights by DRF Statline, DRF Formulator Facts, and a custom digital website landing page dedicated to Horseshoe Indianapolis. These tools are designed to empower bettors with intuitive, actionable information, driving deeper engagement with every race [1].
One of the most anticipated additions to the new platform is A.I. Alan, a virtual on-air handicapper powered by DRF’s proprietary artificial intelligence models. A.I. Alan will appear during daily simulcast coverage with auto-generated insights tailored specifically to Horseshoe Indianapolis races. "A.I. Alan is our new on-air virtual handicapper. He will be featured daily with auto generated facts from DRF’s new AI data system. This information is specifically tailored to our racing product. We expect to have A.I. Alan fully functional by early June and his presence on our simulcasting program will be the first in the industry powered by AI," explained Halstrom, Vice President and General Manager of Racing [1].
To celebrate the partnership, DRF will serve as title sponsor of the Grade 3, $200,000 Indiana Oaks, taking place on Indiana Derby Day, Saturday, July 5. As Indiana’s first-ever graded stakes race, the Oaks continues to attract top three-year-old fillies from across the country. "Having DRF as the title sponsor of the Oaks adds so much validity to the race. We feel their association with the Oaks will catapult exposure and accelerate the race into the next level of competition beginning in 2025," observed Halstrom [1].
The 23rd season of live Thoroughbred and Quarter Horse racing runs through Thursday, Nov. 13. For more information on racing at Horseshoe Indianapolis, visit www.caesars.com/horseshoe-indianapolis/racing or find details on social media @HSIndyRacing.
References:
[1] https://www.businesswire.com/news/home/20250622606576/en/Affinity-Interactives-Daily-Racing-Form-Partners-with-Horseshoe-Indianapolis-to-Launch-Groundbreaking-AI-Handicapping-Technology-for-2025-Racing-Season
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