Affinity Appoints Lindsay Bayuk as Chief Marketing Officer to Drive Global Expansion and Growth

Affinity, a leading relationship intelligence platform for dealmakers, has appointed Lindsay Bayuk as Chief Marketing Officer. Bayuk brings decades of experience driving growth at high-performing SaaS companies and will lead global marketing strategy as the company scales its go-to-market motion and expands into new verticals and product offerings. Bayuk joins Affinity's executive team to shape the company's future and expand its impact across private capital markets.

San Francisco, CA — July 2, 2025 — Affinity, the leading relationship intelligence platform for dealmakers, has appointed Lindsay Bayuk as its new Chief Marketing Officer (CMO). Bayuk brings extensive experience in scaling global SaaS businesses and will lead global marketing strategy as Affinity continues to grow and expand into new markets [1][2].

Bayuk, a seasoned executive, has driven growth at high-performing SaaS companies such as Fullstory and Pluralsight. At Fullstory, she led global brand and marketing efforts, while at Pluralsight, she defined the company’s enterprise expansion strategy and oversaw its global marketing organization through significant scale and an IPO. Her background includes building and leading marketing and product functions at venture-backed, private equity-owned, and public companies, with deep experience in M&A, brand evolution, and go-to-market transformation [1][2].

Bayuk will be instrumental in shaping Affinity's future and expanding its impact across private capital markets. "Affinity is already the market leader in CRM for private capital, with a powerful platform and remarkable momentum fueled by deep product-market fit," said Bayuk. "What’s even more exciting is what comes next—solving more of the biggest challenges facing private equity and venture capital, expanding into new markets, and evolving how we go to market in an agent-driven world. The opportunity to shape that future alongside a kind, ambitious team and thoughtful leadership is something you don’t find every day" [1][2].

Ken Fine, CEO of Affinity, stated, "Lindsay brings the strategic vision, deep marketing expertise, and scaled operating experience we need to help Affinity scale across private capital markets. Marketing is core to our next chapter, and her leadership will be instrumental as we expand our impact across the private capital market and into new opportunities" [1][2].

Affinity's AI-powered CRM helps private capital firms, investment banks, and strategic acquirers find, manage, and close more deals by harnessing the power of their networks. With over 3,000 customers across 80 countries, Affinity unlocks relationship insights, drives efficiency, and wins more opportunities [1][2].

References:
[1] https://www.affinity.co/press-release/affinity-names-lindsay-bayuk-as-chief-marketing-officer
[2] https://www.businesswire.com/news/home/20250805609674/en/Affinity-Names-Lindsay-Bayuk-as-Chief-Marketing-Officer