Aethir's Cloud Streaming Boosts Gaming User Acquisition by 45%

Aethir, a provider of decentralized cloud gaming infrastructure, has been featured in a newly released case study by SuperScale, a global expert in gaming user acquisition. The study provides an in-depth analysis of how Aethir’s cloud streaming technology enhances user acquisition strategies for gaming studios, presenting a scalable alternative to traditional app store distribution.

Gaming studios often face high service fees when distributing games through commercial app stores, with some platforms taking up to 30% of a game’s revenue. Aethir’s decentralized cloud infrastructure enables studios to bypass these costs by utilizing web-based streaming, providing an independent publishing model designed to enhance user acquisition.

Key aspects of Aethir’s cloud streaming include reduced reliance on app stores, lower user acquisition costs, expanded device accessibility, and alternative monetization models. Web-based streaming eliminates the need for app store downloads, allowing publishers to retain a greater share of revenue. Instant play via social media or advertisements reduces friction in the user journey, improving conversion rates. Games can be played on PCs, mobile devices, and smart TVs without hardware limitations. Subscription-based access, direct microtransactions, and in-game purchases can be managed independently of third-party platform fees.

SuperScale conducted a two-phase analysis to assess Aethir’s impact on gaming user acquisition, focusing on conversion rates and return on ad spend (ROAS). The mobile game Tiny Tower was selected as the test subject. In the first phase, SuperScale examined how different engagement methods—”Stream Now,” “Instant Play,” and “Download”—affected user acquisition metrics, particularly cost per install (CPI) and engagement rates. Findings from this phase included a 43% increase in players opting for instant play over direct downloads, a 35% increase in click-through rates (CTR) compared to traditional download methods, and a 45% higher conversion rate for the streaming option.

In the second phase, SuperScale measured early engagement and ROAS by comparing user behavior between app store downloads and Aethir’s Stream Now feature. The study revealed that players were more likely to engage with games that offered instant play options, further emphasizing the importance of cloud streaming in user acquisition strategies. The results of this analysis underscore the potential of cloud streaming to revolutionize the gaming industry by making games more accessible and user-friendly.

In conclusion, the SuperScale case study on Aethir's impact on gaming user acquisition offers valuable insights into the benefits of cloud streaming technology. By providing instant play options and enhancing user experience, Aethir's technology has the potential to significantly boost user acquisition and engagement in the gaming industry. As more gaming companies adopt cloud streaming, it is expected that the overall gaming landscape will become more dynamic and competitive, ultimately benefiting both developers and players alike.