Aethir's Cloud Streaming Boosts Gaming User Acquisition by 43%
1min read Aethir, a decentralized cloud gaming infrastructure provider, has been featured in a case study by SuperScale, a global expert in gaming user acquisition. The study delves into how Aethir’s cloud streaming technology can enhance user acquisition strategies for gaming studios, offering a scalable alternative to traditional app store distribution.
Gaming studios often face significant service fees when distributing games through commercial app stores, with some platforms taking up to 30% of a game’s revenue. Aethir’s decentralized cloud infrastructure allows studios to bypass these costs by utilizing web-based streaming, providing an independent publishing model designed to enhance user acquisition. Key aspects of Aethir’s cloud streaming include reduced reliance on app stores, lower user acquisition costs, expanded device accessibility, and alternative monetization models.
SuperScale conducted a two-phase analysis to assess Aethir’s impact on gaming user acquisition, focusing on conversion rates and return on ad spend (ROAS). The mobile game Tiny Tower was selected as the test subject. In the first phase, SuperScale examined how different engagement methods—"Stream Now," "Instant Play," and "Download"—affected user acquisition metrics, particularly cost per install (CPI) and engagement rates. Findings from this phase showed that 43% more players opted for instant play over direct downloads, click-through rates (CTR) increased by 35% compared to traditional download methods, and conversion rates were 45% higher for the streaming option.
The second phase measured early engagement and ROAS by comparing user behavior between app store downloads and Aethir’s Stream Now feature. Findings from this phase indicated that 143% more users engaged with the Stream Now feature compared to direct downloads, Day 7 ROAS increased by 75%, average revenue per user (ARPU) grew by 93% with Stream Now, session counts increased by 77% on average, session duration was 26% longer, day-one retention improved by 60%, and day-seven retention increased by 80%.
Aethir’s cloud streaming infrastructure may be particularly beneficial for established publishers looking to drive direct traffic and optimize revenue models, live service and MMO games requiring seamless cross-device access, games with social and viral appeal, where instant playability enhances influencer-driven marketing strategies, and emerging markets, where cloud streaming offers a solution for users without high-end gaming hardware. SuperScale’s findings highlight Aethir’s role in enhancing gaming user acquisition through decentralized cloud streaming. The complete study is available on Aethir’s website.
Aethir is a decentralized cloud computing infrastructure provider focused on optimizing GPU distribution and utilization for enterprise applications. By moving away from centralized models, aethir enables scalable access to computational resources, supporting businesses across various industries and regions.
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