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Tesla has launched its latest Model 3 variant in China, targeting affluent consumers with a longer driving range and enhanced performance. The new model, priced at 269,500 yuan (approximately $37,500), offers a driving range of about 830km, a significant improvement over the standard edition's 634km range [1]. This variant is equipped with a high-performance battery from LG Energy Solution and a single motor with higher peak power, reflecting Tesla's strategy to compete in the premium electric vehicle (EV) segment.
The introduction of this model comes as Tesla faces intense competition from local rivals such as Li Auto and Xiaomi in China's competitive premium EV market. According to the China Passenger Car Association (CPCA), Tesla's market share has been declining, dropping to 3.8% in June from 6.9% in the previous year [1]. This decline is attributed to the growing popularity of domestic EV makers who offer competitive pricing and models that cater to the local market's preferences.
Independent analyst Gao Shen suggests that Tesla's new Model 3 and Model Y versions are part of an adjusted strategy to attract Chinese consumers who are increasingly focusing on battery technology, digital features, and driver-assistance systems rather than price [1]. Looking ahead, Tesla plans to introduce a six-seat SUV variant, the Model Y L, this autumn, further expanding its product offerings to compete with family-oriented premium EVs like Li Auto's Li i8.
Despite the challenges, Tesla's Shanghai Gigafactory continues to be a significant production hub, assembling only the Model 3 and Model Y. The company's efforts to regain market share in China are evident in the recent launch of the upgraded Model 3, which aims to capture a larger share of the premium EV market.
References:
[1] https://www.cryptopolitan.com/teslas-model-3-hits-china-with-a-high-price/
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