ADX Partners with Thndr to Enable MENA Retail Investors in UAE Market

Abu Dhabi Securities Exchange (ADX) has marked a significant milestone by welcoming Thndr as its first remote retail trading member, enabling MENA-based investors to directly access the UAE’s $844 billion capital market. This development is considered a major step in the digital transformation of regional capital markets and cross-border retail investment [1]. Thndr, an Egypt-based fintech startup launched in 2020, aims to democratize investment access. Through its digital platform, it now offers more than four million investors across the Middle East and North Africa a seamless entry point to UAE-listed securities [1].

The collaboration between ADX and Thndr represents a pioneering initiative in the Gulf Cooperation Council (GCC), as it introduces digital-first cross-border retail access to a major regional exchange. Industry experts and stakeholders have welcomed the move, expecting it to drive greater participation from both local and international retail investors. The integration is also viewed as a leap forward in fostering fintech innovation within the traditional financial sectors of the MENA region [1].

Historically, similar digital integration efforts have been seen in U.S. and European markets, but this marks the first time such a model has been adopted in the GCC. Analysts suggest that the ADX-Thndr partnership could set a precedent for future digital securities trading in the region. By leveraging historical trends, they predict that this initiative will have a positive impact on fintech-driven investment participation [1].

Ahmad Hammouda, CEO of Thndr, emphasized the significance of the partnership, stating that it aligns with a shared belief that retail investors should have access to high-grade investment services, whether through a seamless app experience or educational content that simplifies investing. He added that the partnership allows users to invest in one of the region’s most resilient markets over the past five, 10, and 15 years, as well as gain exposure to Tabadul and markets beyond the MENA region [1].

The event underscores the growing trend of digitization in financial markets, especially in regions where traditional investment channels have been limited. By removing physical and procedural barriers, ADX and Thndr are enabling a more inclusive investment landscape, which could encourage broader market participation and greater liquidity [1].

Source: [1] ADX Welcomes Thndr as First Remote Trading Member (https://coinmarketcap.com/community/articles/6895e6ace21b950c870dd2d7/)