Advantage Solutions Ranked Among Chief Marketer's Top Agencies of the Year for Omnichannel Marketing Services

Thursday, Dec 19, 2024 3:44 pm ET1min read

Advantage Solutions has been named to Chief Marketer's 2025 Top Agencies of the Year, recognizing the company's transformation into a leading provider of omnichannel marketing services. Advantage delivers interconnected solutions to over 4,000 clients across 100,000 retail locations in the US and Canada, including in-store sampling and online order sampling. The company also owns end-to-end sales execution for dozens of brands on Amazon. Advantage Unified Commerce and Amp, two of the company's omnichannel marketing agencies, were separately honored by Amazon and Chief Marketer.

Advantage Solutions, a NASDAQ-listed company (ADV) specializing in business solutions for consumer goods manufacturers and retailers, has recently been named to Chief Marketer's 2025 Top Agencies of the Year [1]. This recognition underscores Advantage's transformation into a leading provider of omnichannel marketing services.

Advantage serves over 4,000 clients across more than 100,000 retail locations in the United States and Canada. With a team of 70,000 employees, the company is the number one global provider of experiential marketing services [1]. Advantage's omnichannel offerings encompass in-store sampling, online order sampling, and end-to-end sales execution for numerous brands on Amazon [1].

Advantage's subsidiary, Advantage Unified Commerce (AUC), is Amazon's largest full-service partner and received Amazon's Gold Tier recognition [1]. Additionally, Advantage ranked as the 16th largest agency company worldwide and 7th largest in North America in the 2024 Ad Age Agency Report [1]. Another Advantage subsidiary, Amp, was also recognized as a top agency.

Advantage's recognition as a top agency stems from its recent business transformation, aligning teams, operations, and service offerings under a 'One Advantage' model to support omnicommerce, brand activation, and experiential marketing solutions for retailers and CPG brands [1]. This transformation allows Advantage to offer interconnected solutions to its clients, enabling them to thrive in the retail landscape, both in-store and online.

The company's success can be attributed to its team of 70,000 employees, who bring a unique blend of smarts, heart, and high-tech precision to their work. Advantage's commitment to evolving and growing as a more modern, agile, and essential provider to brands and retailers has been instrumental in its continued success.

References:
[1] StockTitan.net. (2024, December 19). Advantage Solutions Inc. (ADV) Named to Chief Marketer's 2025 Top Agencies of the Year. Retrieved from https://www.stocktitan.net/news/ADV/advantage-solutions-named-among-chief-marketer-s-2025-top-agencies-2fvbyiakuzmh.html

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