ADT's Strong Performance in 2024: A Preview of Q4 and Full Year Results

Marcus LeeThursday, Feb 13, 2025 2:16 pm ET
5min read


ADT Inc. (NYSE: ADT), the most trusted brand in smart home and small business security, is set to release its fourth quarter and full year 2024 results on Thursday, Feb. 27, 2025. Investors and analysts are eagerly awaiting the financial performance of the company, which has delivered strong results throughout the year. In this article, we will provide an overview of ADT's financial performance in 2024, the key drivers of growth, and what investors can expect from the upcoming earnings report.



ADT's financial performance in 2024 has been marked by strong revenue growth, improved customer retention, and robust cash flow generation. In the third quarter of 2024, the company reported a 5% increase in total revenue to $1.2 billion, with end-of-period recurring monthly revenue (RMR) up 2% to $359 million ($4.3 billion on an annualized basis). The company's strong customer retention was evident in the gross revenue attrition rate of 12.8% and a revenue payback period of 2.2 years.

ADT's focus on innovation and growth in its core consumer markets has been a significant driver of its financial performance. The company's proprietary ADT+ platform and the recent launch of its Trusted Neighbor features have enhanced security and convenience for customers, leading to improved customer satisfaction and retention. Additionally, ADT's strategic bulk account purchase and high-rated ADT+ app have contributed to the company's growth and market leadership.



Looking ahead to the fourth quarter and full year results, investors can expect to see continued growth in ADT's cash flow and significant cash flow growth while the company continues to invest in its future and return more capital to shareholders. The company's strong financial performance in the first three quarters of 2024, coupled with its strategic focus on the consumer and small business markets, positions ADT well to achieve its 2024 commitments.

In addition to the financial results, investors will be interested in any new products or services that ADT may announce in the upcoming earnings report. The company's commitment to innovation and continuous improvement, as demonstrated by its strategic bulk account purchase and high-rated ADT+ app, bodes well for its future financial performance.

In conclusion, ADT's strong financial performance in 2024, driven by its focus on innovation and growth in its core consumer markets, positions the company well for continued success. Investors can expect to see continued growth in the company's cash flow and significant cash flow growth while the company continues to invest in its future and return more capital to shareholders. The upcoming earnings report is expected to provide further insight into ADT's financial performance and any new products or services that the company may announce.