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Adobe Teams Up with Premier League to Create Personalized Digital Experiences for 1.8 Billion Fans
ByAinvest
Thursday, Jul 10, 2025 12:03 am ET1min read
Adobe and the Premier League have announced a multi-year partnership to bring personalized digital experiences to the League's 1.8 billion fans worldwide. The partnership will utilize Adobe's creativity, marketing, and AI technology to unlock new ways for fans to create and share content, engage with Fantasy Premier League teams, and enjoy more personalized experiences. Fans can use Adobe Express to create and share unique badges and kits for their Fantasy Premier League teams, and edit their own images with AI using Insert or Remove Object. The partnership will also bring together fan preferences from across the Premier League's digital ecosystem.
Adobe (NASDAQ: ADBE) and the Premier League have announced a multi-year partnership aimed at enhancing the digital experience for the League's 1.8 billion global fans. The collaboration leverages Adobe's creativity, marketing, and AI technology to offer new ways for fans to create and share content, engage with Fantasy Premier League teams, and enjoy personalized experiences.The partnership will integrate Adobe Express, a content creation app, into the Premier League's new website and app for the 2025/26 Fantasy Premier League season. Adobe Express, powered by Firefly's commercially safe generative AI, will enable fans to design unique badges and kits for their favorite teams and create social media content. Features such as Generate Video and Clip Maker will allow fans to create images and videos from simple prompts, while Insert or Remove Object will help them edit their own images with AI [1].
Adobe's AI technology will also personalize the Fantasy Premier League experience, providing fans with new ways to express their passion. Fantasy Premier League managers can use Firefly to create personalized badges and kits for their teams, and exclusive Premier League templates will be available for fans to celebrate their fandom [2].
The partnership will also deepen fan engagement by offering real-time, relevant news alerts. Adobe's Real-Time Customer Data Platform and Adobe Journey Optimizer will deliver high-priority news stories, such as breaking transfers or matchday drama, via web and app push notifications tailored to each fan's preferences [1].
Additionally, Adobe's analytics tools will help the Premier League understand how fans use its digital platforms, enabling more personalized content delivery. The partnership aims to enrich the fan experience by providing new creative ways to express their passion for the league.
References:
[1] https://www.stocktitan.net/news/ADBE/adobe-and-the-premier-league-kick-off-a-creative-revolution-for-d4e62lhgdgm4.html
[2] https://www.adweek.com/brand-marketing/premier-league-adobe-soccer-fans/
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